Engaging Millennials: How to Market to the Social Generation

June 10, 2015 by BizTraffic Team

Millennials on outdoor adventureIf you aren’t one of them, millennials can be a tough generation to comprehend. This social generation loves to collaborate and find adventure. But more importantly, millennials are about to become the most important audience that your business wants to reach, so it’s a good idea to get a better understanding of your new consumers.

Who Are Millenials?

Millennials are anyone born (roughly) between the years of 1982 and 2000. They all share some common traits, including:

  • Their love for technology and need for it to always work

  • Their need to be social and to collaborate - about your products!

  • Their love for adventure

  • Their compassion for social issues

There are about 80 million millennials in the United States today making them the largest generation in the US and in world history. Not only that, but they are soon going to have the most spending power as well, projected to spend $200 billion annually by 2017 and $10 trillion in their lives. This also gives them enormous influence on other generations and increases the importance of engaging millennials.

Where are Millenials?

Being so engulfed in technology, these consumers can almost always be found on their phones. Not because of the common misconception that all millennials are self-centered and lazy, but because this is where they choose to find all of their information.

Social media is the source of a fair amount of information and news that the millenial generation receives. Facebook and Twitter (especially for news consumption) are the most popular social platforms, with Instagram and Snapchat following shortly behind. So if you aren’t on at least one of these, you could be missing out on a chance to market to millennials.

What Engages Millenials?

Millennials aren’t a hard generation to please once you get an understanding of how to approach them. Here are a few tips to get and keep their attention:

  • Engage. Millennials don’t respond well to companies trying to simply “sell” their products to them. To get through, you must engage and relate to your audience.

  • Millennials crave control, so this means once they feel like they’re being talked at they stop listening. Make them feel like you’re talking with them. Collaboration is key.

  • This generation is “incredibly adept” at filtering out the things they don’t care about. This means first impressions are big, because if they aren’t hooked at first, it’ll be even harder to get them the second time around.

  • They are very concerned with social issues. If your business or product in any way supports a cause, it probably appeals to millennials. (Think TOMS).

How Do You Begin?

If you aren’t already on social media, that would be a great place to start communicating with millenials. Millennials love it when you connect with them through ways they are accustomed to.

Brainstorm other creative ways to make your product more engaging and interesting to millenials. Keep their preferences in mind, and don't be afraid to ask on social media what they think! Remember, they love collaboration and being heard.

Millennials can be tricky if you don’t know how to approach them, just remember that they have huge and ever increasing spending power, so reaching this group is vital to the future of your company.

Filed Under: marketing to Millennials, Millennials, demographic marketing, Gen Y, marketing trends, buyer persona