Do Create Consistent Local Listings
One of the top factors new residents consider when looking at apartment homes for rent is location. Having accurate location data across the local ecosystem is key to ensure you show up in local searches and on maps.
It is also important to consider taking advantage of apartment listing websites. Choose a few to test out and measure results to find the best one for your business.
Don't Use Different Information on Each Listing
When it comes to local SEO, consistency is key. Having the exact same information in each listing will boost your rankings and avoid confusion for your potential customers. In some instances it may be tempting to use call tracking numbers on different listings, but this can result in problems. It is always best to keep the information the same, no matter where it is listed.
Do Respond Professionally to Reviews
Got a bad review? Respond quickly and professionally. Received a good review? You should respond to it, as well! Too often the focus is only on negative reviews. But be sure to take the time to respond to the positive.
Don't Be Emotional in Responses
It can be tempting to try to set the record straight when you read a bad review and know exactly what happened and that the situation wasn't within the control of your apartment homes. Such emotional responses never end well and only end up making you look defensive. Instead, opt for a more professional, but still sincere, response. Ask to take the conversation off-line to resolve any lingering issues.
Do Create a User Friendly Website
There are certain items your potential resident is looking for from your website. They want to know what types of rooms you offer, where the apartment is, and the amenities your community provides. And pictures are a powerful way to highlight all of this and more. Getting the anatomy of your website right is key.
Don't Expect Users to Just Figure It Out
Be careful to avoid an overly cluttered website that has no clear direction. It can be tempting to provide a whole lot of information and just expect website visitors to figure it out. But it is up to your website design and content to display information in an appealing way that generates new business.
Marketing your apartment home doesn't have to be difficult as long as you keep the basics in mind. Taking the time to get your local listings, reviews, and websites right will get you started on a path to successful digital marketing.