See that headline? I wrote it that way because it promises to solve a problem without too much time involved. And there are many more like it that can help your posts get some love on search engines and social media.
While small businesses with blogs generate 126 percent more leads than those without you need to figure out how to word your blog headlines the way people search to get ranked and clicked. Google Analytics and Keywords can help you know the right words to use, but your results will be even better if you can figure out some hot phrases.
Here are several great phrases to use according to Social Media Today along with some other formulas you can try.
People turn to the web to help decide between purchases, to compare features and to learn the differences between things. Try using keywords related to your industry in your versus phrase and don’t forget to deliver what you promise with quality content.
Green cleaning vs. chemicals, organic vs. nonorganic, LinkedIn Ads vs. Facebook Ads, Stock Images vs. Real Images,--you get the idea. (And don’t worry about whether to use vs. or versus; Google reads them both the same.)
Another way consumers search is by using the term “comparison.” Laptop to tablet comparison, gluten-free to dairy-free comparison. Try using both versus and comparison terms and see which works better for your business.
3. Top 10
Lists are super popular and the most popular is a Top 10 list. But if you do a Top 10 list everyone else has done, you’re looking at page 2 or 3 of search results instead of page 1, where you want to be. Try doing a unique Top 10 list to get better ranking.
Frequent searchers know they can simply enter in their question and someone else has most likely asked it. Rephrase your headlines into a questions and see how much your blog moves up the ranks.
5. Secrets or The Secrets of ___
This is also helps get clicks to marketing emails consistently, and it works well for blogs, too. Everybody likes a juicy secret, and in this instance it can come in the form of some insider knowledge or other useful tidbits.
6. Who Else Wants ____ ?
This title is built on peoples' inherent need for consensus because it implies that other people must want the thing you're writing about. It could make them wonder why others want what you're referencing and if they should, too.
7. Headline: Subhead
This can be attention grabbing by starting out with an expansive headline, adding a colon, and adding a specific headline. We've used this technique on this blog too with titles like Marketing to Millennials: How to Sell to Gen Y and New Twitter Profiles: Too Much Like Facebook?
These terms and formulas can make your headlines pop out to readers combing search engines for answers and scrolling through social media looking for an informative read. Writing better headlines consistently will ultimately help you drive more traffic to your website and reap the many benefits of content marketing that made you start blogging in the first place.
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