Quality content creation and website development are both time consuming and creatively involved endeavors. You can spend hours tweaking verbiage and layouts just to get that perfectly eye-catching page built out.
Bad reviews are a reality for any good business. It doesn't matter if your customer service chops are polished or if your user experience is streamlined: sometimes, people just don't like you.
The good news is that there are plenty of excellent (and not-so-excellent) ways to deal with negative reviews of your business. Here's our outline some of the best tips from our reputation management experts on how to handle negative reviews and always come out on top.
Unless you're a web designer or an SEO guru, you probably aren't too familiar with the term meta description tag. That changes today!
Google recently rolled out a big change to how they deal with meta description tags: you can now add 320 characters to your meta description instead 160. This means that you can provide more in-depth details of your content and use more relevant keywords. All of this adds up to more clicks and more conversions!
Communication, project oversight, and task management are all integral to the success of any business. There are a lot of great options out there that each have their own advantages and disadvantages, but one of the most prevalent (and flexible) options is Slack.
Slack is, first and foremost, a dedicated platform for communication. In their own words, Slack "creates alignment and shared understanding across your team, making you more productive, less stressed, and just a little bit happier." We can't provide anything more than anecdotal evidence to corroborate that last bit, but Slack has definitely helped us to organize our office!
Topic clusters are not a new concept in search engine optimization. For the past few years, Google and other search engines have developed algorithms to crawl and rank websites based on the network of related and interconnected pieces of content. Take your business into 2018 with a smart content strategy using topic clusters!
Getting started with topic clusters for your business' blog can seem a bit daunting at first, particularly if your content creation process isn't quite streamlined yet. Check out this outline of topic cluster implementation and embrace the cohesiveness of your content!
2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.
As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!
Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018:
The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low?
Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each day. Do you think they're going to take the time to open any of those, let alone yours?
Don't worry, though, we've got you covered. Listed here are some of the biggest issues that we see with email marketing campaigns. We've got some fool-proof suggestions for building out your next email!
Black Friday has come and gone and now Cyber Monday is here. In today's digital age, online sales are making up a constantly growing proportion of business' sales. The convenience of shopping online coupled with the availability of deals everywhere (and the ability to compare prices in an instant!) means that consumers no longer need to stand in hour-long lines just to get a good price on their favorite items.
Whether your business involves retail sales, business-to-business (B2B), or software-as-a-service (SAAS), you should take some cues from this year's Cyber Monday sales and give your customers (and potential clients) something that they can look forward to!
It's mid-November here in Dallas, which means that the weather is cooling off, the shops are all blaring Christmas music, and (most importantly!) families and friends everywhere are preparing for a Thanksgiving feast!
Thanksgiving is a great opportunity for friends and family to get together and show appreciation for what they've got; however, an unprepared Thanksgiving can be fraught with chaotic commotion and panicked last-minute oven roasting.
Make sure that you're treating your business' local search engine optimization (SEO) strategy like it's a Thanksgiving feast: be prepared well in advance, let everyone know where (and when) it's going to be, and make sure each that everyone's got food to eat!
The futuristic, sci-fi worlds of films like Minority Report and Terminator where machines are inextricably tied to our lives is not far off. Hopefully, things will turn out a bit less dystopian than either of those films!