Publishing a press release is a great way to get exposure for your company’s latest project, launch or campaign. Sometimes taking it a step further, i.e. getting in touch with local news outlets, is also appropriate.
When it comes to producing content for your website, social media and blog, there are many speculations to take into consideration. From keywords to fluff pieces, it's important to keep your audience in mind. What are they searching for, and what do they wish to learn more about?
When it comes to flushing out the many topics that stem from your pillar content, organization and planning are key.
The psychology of word meaning runs deep - and the words we see on social media are no exception to this. That being said, being strategic with word use is necessary for the copy on every social media platform you choose to utilize.
If you're anything like us, you've been looking forward to our robot overlords finally taking over some of the more mundane tasks that we end up doing over and over again. Case in point: making frequent, multi-step changes in spreadsheets is a pain, particularly when you end up needing to make the same edits to several sheets.
One great blessing (and occasional curse) of most jobs today is that work can be done remotely. Cloud services like Google Docs and Sheets and Dropbox have enabled increased productivity and the ability to access your files anywhere, anytime. Well, almost anytime: you still need internet access.
Google has recently rolled out an addition to Google Docs to allow offline access. Yep, you read that right: offline access! This means that you can keep working on that pesky TPS report after your plane has taken off or when your subway train goes underground. Pretty cool, right?
To turn on the new offline mode feature, you just need to follow a few simple steps:
A duplicate is the presence of more than one listing on any given platform representing a single entity. And almost every business runs across the problem of duplicate listings. In fact, it’s so common that a Yext survey of 2,719 locations found a total of 40,607 duplicate listings, or an average of 14.93 per location. If you’re not currently using a SaaS (Software as a Service) to manage your business location(s), you don’t have have the option of having a software find and remove duplicates of your business for you.
Local Citation building is the process of obtaining mentions of your business’ vital stats (name, address, phone number, and website; otherwise known as NAP+W) on the web. Google recognizes these mentions and, in turn, attributes them to your business.
You've spent dozens of hours carefully crafting the look and feel of your website. Everything is streamlined, loads quickly, and has a thoughtful and logical navigation pipeline. There's only one thing missing (and it might be the most important element!): the perfect contact form.
Your website's contact form is the end-all be-all of your lead generation pipeline. Whether the visitor to your website got there via your ingenious inbound marketing techniques (e.g. organic traffic to your amazing content!) or clicked one of your smartly-crafted PPC ads on Google, they're eventually going to want to take the next step in their buyer's journey and get in touch with you.
Make sure that your business is making the most of every website visitor. Seal the deal with our guide to making the perfect contact form for your website.