It may not initially seem very important, but making sure that you are able to convey your value to your clients is paramount. In a time where competition is fierce, you need to be able to show your customers why you should be their first and only choice.
If you make sure to adhere to the following steps, increasing your value for your clients will be simple.
1. Know What You’re Good At
Before anything else, you should narrow down your particular field of expertise. You may be good at a multitude of things, but one person cannot be an expert in every aspect. It is better for you to be an absolute expert in one area than kind of versed in multiple areas.
Once you know what you are good at, it will be much easier for clients to see your expertise. You will also appear much more confident in your work and getting clients to trust you will be effortless.
2. Communicate with Your Clients
Communication is key in every aspect of life and this is no exception. Communicating with your clients allows you the ability to understand their business and their needs better. With a clearer understanding of your client, you will be able to better assist them with their needs.
Showing that you value having an open line of communication does not only allow your clients to see an increase in the value of your services. It can also give you the chance to be more involved in fixing any lacking areas that may have been exposed in conversation.
3. Be Honest and Clear
Arguably, one of the most important things for you to do if you want to increase in value to your customers is to be honest and clear from the very beginning. This step ties heavily into communicating effectively with your clients as well.
You want to make sure that expectations and deliverability are clear before working with a client. You also want to make sure that they remain clear throughout the entire partnership. If there is ever a roadblock in your agreed upon plans, making sure that you are honest about these things with your clients is a must if you want to be seen as a valuable asset.
4. Find Ways to Offer Value Outside of Your Product or Service
No client wants your only interaction with them to be the pushing of your product or service. Finding ways to offer some kind of value outside of your business is important in increasing in value to your clients.
There is probably a reason why your clients or potential clients follow you on social media, subscribe to your RSS feed, and sign up for emails from you. Find out what that reason is. Find out what your clients are looking for and then help them find what they need.
For example, use your platforms (email marketing, social media, and blogs) to offer answers to your clients most pressing issues. By doing this you increase in value to your clients because you are showing that you are not solely a business, but that there is a caring, helpful person behind the screen as well.
5. Become a Subject Matter Expert
In the same vein as numbers one and four, taking the time to establish yourself as a subject matter expert in your focus area is a great step forward in increasing your value. This can easily be done by spending a little extra time on online forums where other people in your industry gather to discuss current trends or aspects of the industry.
Once you reach a status where you are well known in these places and people begin to look to your expertise to influence their decisions or thinking it won’t be hard for you to prove your worth to your clients.
6. Be an Essential Factor to Your Customer’s Goal Fulfillment
You want to establish yourself as an absolutely crucial factor to your client’s ability to accomplish their goals. You want to be so good at listening, communicating, and solving problems that it becomes hard for your client to imagine how they operated before your arrival.
In the end, it is always beneficial in the process of trying to increase your value to customers to never limit your potential for growth or success. Just because you may have become a well known subject matter expert does not mean that you should stop trying to find other ways to grow. The most valuable asset to a client is one that knows that there is always room for improvement.