3 Easy Ways to Build Brand Loyalty

December 24, 2013 by BizTraffic Team

Brand under magnifying glassMaking your business stand out from the crowd means building and maintaining your brand right from the get-go.

These days it’s not as easy as it used to be to build brand loyalty. About 40% of respondents in a recent Nielsen study say getting a better price would encourage them to switch brands.

But price is not the only factor. Having products in stock and offering a satisfying shopping experience are also important to creating long-lasting customer loyalty.

Brand building starts with developing and promoting what makes your business different from your competitors. Factors to consider:

1. How To Stand Out:

What benefits does your business offer your customers? Are you the affordable option or the kid-friendly choice? Do you target a specific market?

Surveys show Gen X consumers (those born between 1965 and 1976) are very brand loyal, especially to luxury brands.

2. Social media builds brands:

Consumers are eager to connect with brands on social media. Because consumers don’t have to specifically go to a brand’s website and instead can follow or “like” a brand to get information, social media is an excellent platform to spread the word about your brand.

3. Brands create an emotional connection:

“Touching” your customers emotionally is a sure-fire way to build lasting customer relationships with your brand. But the effort needs to be authentic and not seem manipulative or phony.

 

Photo Credit: castillodominici/iStockphoto/Thinkstock

Filed Under: brand loyalty, social media marketing, customer engagement, build your brand, brand marketing