As social media and web use become more popular, our attention spans are decreasing along with our ability to digest and desire written content. From formats like gifs and infographics to platforms like Instagram and Snapchat, it seems like everything popular and engaging is visual. As a matter of fact, 83% of learning happens visually!
So, if you don’t already know how to take advantage of this approach, it’s time to learn!
1. Give Your Brand an Identity
When your brand has a face, it’s much easier to make a lasting impression on your consumers. Images and other visual content does this for your brand.
We often forget that there are people behind corporate giants, so personifying a mostly “serious” brand can give it a fun, relatable edge that people are more likely to engage with. There are plenty of ways to incorporate visual content on your website or on your social profiles.
A few examples:
Take a look at your annual report. If there are interesting stats, create an engaging infographic.
Take pictures of your employees in action: a behind the scenes peek into how things work. Don’t be afraid to show them the fun or relaxing things your team is doing!
Create images with simple text overlay to make a lasting impression - these are always appealing.
2. Show, Don't Tell
90% of information transmitted to the brain is visual. There is hard work to showing a potential customer the value of your product, so let visuals do the heavy lifting.
Videos embedded in your blogs or available on your website can be used to show your product or process in action. After viewing product videos, consumers are 85% more likely to purchase what you’re selling. Two good ideas for videos are “how-to’s” and videos to demonstrate the power of your products in action.
3. Increase Shareability and Engagement
Written content isn’t always the most easily sharable information. Creating visual content makes it much easier for your audience to transfer your information to one another.
Research shows that Facebook posts including images receive 120% more engagement than average posts. Written content can also lose your audience’s attention when there is too much information, while infographics can be an easy way to keep your audience’s focus.
4. Support Organic SEO Efforts
Many believe that visual content is a lost opportunity for keyword optimization. But really, search engines will crawl visuals along with the rest of your page when determining where to place you on the results page.
Unlike the SEO you may be more familiar with, visual SEO is all about the alt-text and image tags. As a tip, include keywords you’re trying to rank with in the file name for an extra SEO boost
Visual content can be a great way to keep your audience's attention and to expand your reach. Whether you create some interesting infographics or film some informational videos, visual content can really boost traffic to your website or profiles ultimately driving new customers and revenue.