Small business owners are always looking for the next big thing to up their marketing game, especially if you're just starting out. If that's you, I've got two words: email marketing!
Before you roll your eyes at a seemingly old technique, allow me to explain why this should be the next logical step in your strategy--and why it'll grow on you fast.
1. Email is Permission-Based
Everyone who's given you their email address is saying that they're choosing to see your messages in their inboxes. Simply put, that means they want what you have!
When prospects get to this stage it's a sign they like what they see about your company, and they're one step closer to converting--which is awesome. But that means it's now on you to give the people what they want with quality content that interests your readers.
2. Mobile Devices Keep Us Connected
How many times have you checked your phone today? Our society is constantly checking email throughout the day, and that allows you to stay connected to them with offers, sales announcements and other information.
In fact, an Experian report says that 48 percent of total email opens occurred on a mobile phone or tablet in the second quarter of 2014. By the way, that's a great incentive to make sure your emails look pretty on mobile as well as desktop.
3. Email Costs Little to Nothing
Luckily for us all email is a free resource! You can reach a ton of potential customers on a regular basis, and with the free and low-cost tools available, time can be most of your investment.
Resources like MailChimp and ConstantContact allow you to design professional-looking emails and build your lists for little to no money. It can be a great option for businesses who aren't yet in a position to buy ads elsewhere.
Bonus: The medium of email is free for users also unlike other means of communicating like TV or print publications.
Businesses who are investing valuable time into email marketing need to make sure they get it right on the first try. None of us can afford to waste time! Ready to get started creating marketing emails? Check out 5 Beginner Level Email Marketing Best Practices.