Webinars are one of the most popular tactics available to content marketers, and there’s good reason for this: they’re effective. How, you ask?
Between 20% and 40% of webinar attendees turned into qualified leads.
Webinars are the second most effective type of premium content for marketers.
62% of marketers are using them.
But to fully reap the rewards of this immersive, interactive type of content and achieve the highest ROI, you’ve got to employ the most cost effective and practical tactics to market your webinar. Try out this list of 11 (yes, I wanted to avoid a top 10 list!) for sky high registration and attendance results.
1. Create a Unique Hashtag
Promoting your webinar on social channels goes without saying. But to generate some extra buzz, try brainstorming a unique hashtag to organize all your tweets and encourage attendees to tweet about the event as well. If you’ve never done this, learn about the power of hashtag marketing and the steps for making your own first.
2. Promote in LinkedIn Groups
As long as the rules of the group allow it, post a message about the benefit for your webinar with a link to register. As always, no spamming!
3. Change Social Profile Images
Create a graphic with the webinar details that appeals to your target audience. Post this image as the cover photo for all company profiles on at least Facebook, Twitter, LinkedIn and Google+. Just make sure the resolution is high enough so that it isn’t blurry.
4. Pre-write Social Messages for Anyone Else
By “anyone else” we mean partners, speakers, or influencers with followings of their own who might want to promote your event. Create several social media messages ahead of time so that sharing your event is as easy as copying and pasting.
5. Email an Announcement
When you’ve finalized the details of your event, send out an initial email that emphasizes the benefits for attendees. Email is still one of the most effective forms of marketing, so you can’t skip this step.
6. Include a CTA
Create a large, visually appealing button or image to include in any emails that encourages people to click through. A simple link won’t cut it!
7. Mention the Webinar in your Email Signature
Include a smaller size of the CTA in your email signature along with one or two sentences pointing out how helpful your webinar will be.
8. Send Last Minute Reminders
People will sign up for the webinar with every intention of attending, but they’ll forget, or something else will come up. Send an email the day before and the day of with the details to keep well meaning registrants from missing the event.
9. Start Blogging
Write a blog or two leading up to the event explaining a different angle of the webinar’s subject matter, but only include some of the useful, actionable points. Tease the rest in your webinar and place your CTA at the end.
10. Ask for Speaker Guest Posts
Vary up your blogging with a post from one of the speakers with their take on the webinar. You’ll have the added bonus of attracting the guest poster’s audience to your site as well!
11. Try a PPC campaign
Don’t be afraid of a little paid media to supplement your organic SEO efforts (which you should be weaving throughout all of your digital marketing!) A carefully targeted campaign can get your webinars in front of just the right prospects for a small cost.
By putting even a few of these tactics into practice, you’ll position your webinar as a valuable event that your ideal prospects won’t want to miss. Find a combination that works well for your company so that you can market your webinar as efficiently as possible every time you host one.