Meeting and arranging work with a new client is the first step in your relationship. Getting reacquainted in a kickoff meeting when it’s time to move forward with your business agreement is generally the next step. This meeting serves as an important opportunity to set goals, boundaries, and guidelines. Without it, priorities and goals won’t be established, and potential mistakes can be made.
Filed Under: Client Management, Client Relations, digital marketing, Productivity Hacks
When it comes to social media, who you follow, and who follows you are two things that play a big role in the image of your brand. Online marketing is all about perception. Although you may be producing great messages on your blog and website, this is not the only thing that people consider when they develop an opinion on your company.
Filed Under: Twitter, social media
Publishing a press release is a great way to get exposure for your company’s latest project, launch or campaign. Sometimes taking it a step further, i.e. getting in touch with local news outlets, is also appropriate.
Filed Under: marketing, public relations, media outlets
When it comes to producing content for your website, social media and blog, there are many speculations to take into consideration. From keywords to fluff pieces, it's important to keep your audience in mind. What are they searching for, and what do they wish to learn more about?
Filed Under: recycling content, content strategy, content creation
When it comes to flushing out the many topics that stem from your pillar content, organization and planning are key.
Filed Under: content creation, content strategy
The psychology of word meaning runs deep - and the words we see on social media are no exception to this. That being said, being strategic with word use is necessary for the copy on every social media platform you choose to utilize.
Filed Under: social media monitoring, digital marketing, content creation, Twitter
It’s no secret that hashtags have many positive uses beyond regular keyword engagement.
Filed Under: content strategy, marketing, brand marketing, holiday marketing, social media, content creation, Twitter, Instagram, Facebook, Content Marketing, social media marketing
If you're anything like us, you've been looking forward to our robot overlords finally taking over some of the more mundane tasks that we end up doing over and over again. Case in point: making frequent, multi-step changes in spreadsheets is a pain, particularly when you end up needing to make the same edits to several sheets.
Filed Under: productivity, google sheets, excel, spreadsheets, big data
One great blessing (and occasional curse) of most jobs today is that work can be done remotely. Cloud services like Google Docs and Sheets and Dropbox have enabled increased productivity and the ability to access your files anywhere, anytime. Well, almost anytime: you still need internet access.
Google has recently rolled out an addition to Google Docs to allow offline access. Yep, you read that right: offline access! This means that you can keep working on that pesky TPS report after your plane has taken off or when your subway train goes underground. Pretty cool, right?
To turn on the new offline mode feature, you just need to follow a few simple steps:
Filed Under: google docs, productivity, offline access
