Whether it’s Black Friday or Valentine’s Day, it pays to know what keywords consumers are searching on for upcoming holidays. For example, in March check out how much the keyword “St. Patrick” spikes near that holiday. But when you’re figuring out your content marketing strategy, don’t just pay attention to the big holidays. In fact, your research could uncover some new “holidays” you never would have guessed were getting lots of search action. Did you know National Margarita Day just passed? Here are some ways to make holiday keywords a key part of your digital marketing strategy:
- Start with Google Trends and Google Adwords. Bing has its own keyword search tool, too. Check Google Hot Searches monthly to see what keywords are hot by category. Celebrities are always hot news, but nearer to a holiday you’ll find keywords related to the holiday.
- Once you know what search terms to use, make sure you dedicate appropriate landing pages to them. If you have an ecommerce site, create a holiday-themed page. Don’t use keywords to lead someone to your website without a good reason, or you’ll be punished by the search engine and lose rank.
- Even if you’re not selling anything holiday-related, you can always keep your business top-of-mind by posting holiday-related tidbits or greetings on your social media accounts. If you’re celebrating the holiday with an event or fun activity in your business, such as employees dressing in costume, take pictures and post them on Facebook or Instagram.