How to Win at Reputation Management in the Digital Age

September 22, 2017 by BizTraffic Team

Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.

Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.

Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.

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Filed Under: online reputation, online reviews, SEO, rating and review sites, reputation management, Yelp

Reputation Management: Monitoring the Good, the Bad, and the Ugly

August 01, 2017 by BizTraffic Team

According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business.

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Filed Under: online reputation, Angie's List, reputation management, Yelp

Yelp: Earning Business Reviews That Count

March 11, 2015 by BizTraffic Team

For small businesses, good reviews are more important now than ever before. In a recent study, 88 percent of buyers said their decision to purchase was influenced by reviews. Yelp is one of the most well-known sources of reviews for businesses and is a good place to start if you don’t have any.

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Filed Under: online reputation, online reviews, rating and review sites, reputation management, Yelp

Small Business and Yelp: Is it Love or Hate?

October 01, 2014 by BizTraffic Team

Have Yelp reviews got you down? Feel like your business gets buried on page 4 of the reviews, or maybe some negative (and unfounded) reviews are getting too much play? Do you think the problem could be because you haven’t purchased any ads on Yelp?

Actually, Yelp has long been accused of manipulating ratings, a charge they’ve continuously denied.

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Filed Under: online reviews, rating and review sites, word-of-mouth, Yelp

Managing Your Online Reputation

September 22, 2013 by BizTraffic Team

What do customers really think about your business? They may never tell you to your face, but they will post comments on social media or review sites.

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Filed Under: online reputation, Reputation Defender, customer feedback, rating and review sites, Angie's List, Postling, Google Alerts, Yelp