Almost Half of All Businesses Are Making This Huge Mistake

June 06, 2017 by BizTraffic Team

According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.

Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.

Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.

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Filed Under: Website Development, social media, website marketing, roi, website design, lead generation

The Anatomy of a Well Optimized Apartment Home Website

June 06, 2016 by BizTraffic Team

More than ever, renters are searching for their next apartment home online. This means that your website needs to be optimized and ready to capture the interest and information of website visitors. While half the battle is simply optimizing your website to be found online, it is important to remember that optimization should go beyond basic SEO. It should include optimization for user experience. 

Read on to discover the anatomy of an apartment home website that is optimized for both SEO and UEO

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Filed Under: SEO, search engine optimization strategies, website marketing, multi-family industry

7 Ways to Optimize Your Website to Promote Inbound Phone Calls

December 23, 2015 by BizTraffic Team

Your website has the potential for being one of your most powerful lead generation machines. In the digital marketing world, specifically the inbound marketing segment, we often focus on generating more form fills and downloads to capture leads information. And while this is a useful and powerful methods, it means that we sometimes overlook another powerful conversion: the inbound phone call.

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Filed Under: website marketing, Call-to-action, call tracking, inbound phone calls

4 Easy Ways to Skyrocket Website Conversions

March 23, 2015 by BizTraffic Team

Before we kick off this blog, let’s get clear on what exactly we want to skyrocket: your conversion rate.

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Filed Under: web marketing, website marketing, conversions

Pop-Up Ads: Why Aren't They Dead?

February 09, 2015 by BizTraffic Team

(Photo Credit: FootLogo.com)

Do you ever ask yourself, are my pop-up ads annoying my potential clients? When what you really should be asking yourself is: do pop-up ads annoy me?

The fact is that business owners just see the conversion numbers and assume that because their pop-ups are getting sign-ups they are a successful tool. But what they don’t see are the negative effects that pop-ups can cause to their overall website. So, while they might have seemed like a great idea at the time, pop-up ads should definitely be reconsidered. 

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Filed Under: customer experience, website marketing, website design

Inbound Vs. Content Marketing: What's the Difference?

December 12, 2014 by BizTraffic Team

In any industry there are often buzz words that get so overused they tend to lose their meaning over time. We use them in every day conversations, but do we really understand what they mean or what the real differences are between them?

Two such phrases in the digital marketing industry are Content Marketing and Inbound Marketing.

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Filed Under: Content Marketing, web marketing, website marketing, marketing trends

Affiliate Marketing Made Easy

October 03, 2013 by BizTraffic Team

There’s probably no easier way to make money from your small business website than by participating in an affiliate (also known as affinity) marketing program.

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Filed Under: affiliate marketing programs, affiliate marketing, website marketing