Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

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Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

Spring Cleaning: Essential Checklist for Performing a Site Audit

March 18, 2016 by BizTraffic Team

It’s that time of the year again! The fiscal year has ended and tax season is making it’s way out the door as well. There is no better time than now to evaluate your website to see if it is performing at its full potential.

Performing a thorough site audit can take a lot of time and energy without the right resources. However, when equipped with a clearly outlined to-do list of tasks, things become much easier. That’s why we’re here to give you just that!

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Filed Under: Website Development, website design

Web Design Choices to Avoid in 2016

February 10, 2016 by BizTraffic Team

Web design just keeps getting easier with all the popular website builders including: Squarespace, Wordpress, Cargo Collective, and more. But for the uninitiated web designer, too many build-it-yourself tools may steer you in the wrong direction if you’re not careful. If you do decide to build your own website for 2016, here are a few tips you should keep in mind while choosing your official web design.

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Filed Under: Website Development, visual marketing, website design

How To Fix a 404 Error With No Technical Knowledge

June 05, 2015 by BizTraffic Team

It’s happened to everyone: you click on an inviting link, select a promising search result, or type an address into your browser only to be greeted with this:

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Filed Under: Website Development