SEO Speed(wagon): 3 Tips to Improve Your Website’s Page Speed

April 10, 2017 by BizTraffic Team

Your website has three seconds to make a good first impression. That’s the time it took to read the previous sentence. If your site hasn’t loaded by then, 40% of (potential) visitors will move on, and 79% won’t come back.

This is a  huge percentage of visitors that you are turning away even before they see your site. Talk about first impressions matter!

All of the work you’ve done on creating incredible content, optimizing your pages for SEO, listing your site everywhere, getting the meta right, all that money spent on PPC... it’s all for nothing if visitors leave your site before it’s even loaded!

Improving your site’s page speed becomes even more important when you remember that for every second faster a site loads, businesses see a 7% increase in conversions.

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Filed Under: SEO, website design, website speed,

Interstitial Ads, Google, and You

March 03, 2017 by BizTraffic Team

Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.

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Filed Under: Google, SEO, mobile advertising, customer focus, website design, mobile search

Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

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Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

Spring Cleaning: Essential Checklist for Performing a Site Audit

March 18, 2016 by BizTraffic Team

It’s that time of the year again! The fiscal year has ended and tax season is making it’s way out the door as well. There is no better time than now to evaluate your website to see if it is performing at its full potential.

Performing a thorough site audit can take a lot of time and energy without the right resources. However, when equipped with a clearly outlined to-do list of tasks, things become much easier. That’s why we’re here to give you just that!

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Filed Under: Website Development, website design

Web Design Choices to Avoid in 2016

February 10, 2016 by BizTraffic Team

Web design just keeps getting easier with all the popular website builders including: Squarespace, Wordpress, Cargo Collective, and more. But for the uninitiated web designer, too many build-it-yourself tools may steer you in the wrong direction if you’re not careful. If you do decide to build your own website for 2016, here are a few tips you should keep in mind while choosing your official web design.

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Filed Under: Website Development, visual marketing, website design

4 Web Design Mistakes We Hate

June 01, 2015 by BizTraffic Team

It’s easy to look at the websites that were created in the early days of the internet and laugh, cry, or even stare in shock at the design.

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Filed Under: business mistakes, website design

Pop-Up Ads: Why Aren't They Dead?

February 09, 2015 by BizTraffic Team

(Photo Credit: FootLogo.com)

Do you ever ask yourself, are my pop-up ads annoying my potential clients? When what you really should be asking yourself is: do pop-up ads annoy me?

The fact is that business owners just see the conversion numbers and assume that because their pop-ups are getting sign-ups they are a successful tool. But what they don’t see are the negative effects that pop-ups can cause to their overall website. So, while they might have seemed like a great idea at the time, pop-up ads should definitely be reconsidered. 

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Filed Under: customer experience, website marketing, website design

The Art of Creating a Compelling Call-To-Action

January 19, 2015 by BizTraffic Team

The compelling Call-To-Action or CTA is key to just about anything you do online.

Whether your designing the front page of your website, writing a blog post, sending an email, or setting up the new feature on your Facebook business page, CTA's are necessary to your strategy. Therefore it is detrimental that you master the art of clearly defined CTA's that resonate with your audience. 

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Filed Under: website design, Call-to-action

The 4 Scariest Online Presence Mistakes Companies Make

October 31, 2014 by BizTraffic Team

In 2014 it is mind boggling how many companies still make certain online presence mistakes. You would think they'd know better by now, but they don't.

It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence.

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Filed Under: BizBlog, Content Marketing, Blogging, business mistakes, mobile marketing, website design, link building

Predicted Web Design Trends for 2014

November 14, 2013 by BizTraffic Team

As the new year begins, we predict five of the top new web design trends for 2014:

1. Code Free Websites

In the past, it has been difficult for designers to create websites because of minimal coding experience. The New Year brings a breakthrough in web design. Graphic designers can now create websites online, free of charge, without the complexity of using code.

Webydo.com and Wix.com offer an online platform to design your websites on. The platform is comparable to a simplified Photoshop, which allows for maximum creative freedom when designing a website.

The best part? There is no coding involved!

Designers can create websites without the help of a developer. This idea of code- free websites speeds up the web design process and could also save you money.

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Filed Under: website design, marketing trends