Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.
As marketers, we are always looking for areas of improvement. Whether it's writing better emails, targeting more focused keywords, or crafting especially compelling CTA's, the range of possibilities never end.
It is so easy to get carried away with all the things you could be doing, that sometimes marketer's need to take a second to look at what they should be doing. Making this distinction can then channels itself into more strategic marketing planning if done properly.
This line is a throwaway hook. It’s usually something a little outlandish.
But don’t ignore it.
There are plenty of strings to tie to that first sentence.
This could get a little long. For a tl;dr (too long; didn’t read) version, skip to the bottom.There are plenty of strings to tie to that first sentence. Link them up. (get it? A link to local SEO - can't ignore it... outlandish = location joke... no? Fine. Be like that.)
If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress.
Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:
Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.
When it comes to inbound calls, using your website to promote phone calls seems like a no brainer. And with a little creativity, you can come up with multiple ways to ensure your website visitors are directed towards picking up the phone to call. But are you using off-site sources to drive inbound calls? If not, you may be missing out on some valuable opportunities.
When working with an outsourced marketing company, communication is an essential component of growing your business. Aligning your sales and marketing, whether outsourced or internal, is important to contributing to your bottom line.
A common mistake businesses make when working with an outside marketing company is to simply assume that they understand your business and what you expect from them. The problem with that is that that marketing company's goals and KPIs may not be the same as yours.
When it comes to marketing your multi-family home to a demographic like millennials, you may have to use a different approach than you are used to. However, marketing your apartment to this group doesn’t have to be hard at all.
Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.