Ice Age: Twitter's Extinction and the Rise of Mastodon

April 06, 2017 by BizTraffic Team

It’s no secret that Twitter may be going the way of the dinosaurs. While the curtains have not necessarily closed just yet on this social media giant, there are some interesting alternatives to Twitter that could change the landscape of business communication.

Mastodon is an up-and-coming social media platform bearing some resemblances to Twitter, yet its nuances set it apart so much that it could definitely contend with the tweeting bird.

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Filed Under: Blogging, Twitter, social media, business opportunities, mastodon

Twitter Might Be Dying (and Sooner Than You Think)

February 23, 2017 by BizTraffic Team


2016 was a poor year for Twitter.
From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one. 

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Filed Under: content, Twitter, SEO, business mistakes, social media, local business, business opportunities

The Differences in Hashtag Marketing Across Social Media Platforms

September 28, 2015 by BizTraffic Team

If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day. 

But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement. 

But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media, digital marketing, LinkedIn

Twitter Follower Analytics: How They Shape Strategy

May 04, 2015 by BizTraffic Team

You log on to Twitter, type out a tweet, and click send. Your message has been sent out to the world, and over the next few hours you get a retweet, some favorites, and even a reply--which are all tracked in Twitter analytics.

But we often get caught up in engagement with tweets when what we really want is engagement with followers. So how do you custom tailor tweets to the type of followers you’d like to guide down your sales funnel?

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Filed Under: Twitter

Twitter Starts 2015 Strong With Multiple Updates

March 16, 2015 by BizTraffic Team

Twitter, considered one of the top social media platforms currently on the web, has a bit of a problem. That problem is new user growth.

While Twitter is my all time favorite social media platform, it did not happen overnight (think more like 4 years). Twitter is a slowly acquired taste, and because of this Twitter is trying to tackle its weaknesses head on in 2015 and up its users with some changes to make it a more digestable platform. Seriously, they are taking this whole new years resolution thing to the next level.

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Filed Under: social media marketing, Twitter, social media management, visual social media

Looking Back: The Biggest Changes to Social Media in 2014

January 05, 2015 by BizTraffic Team

2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media advertising, social media, Snapchat, Snapcash,

Determining ROI: Are Promoted Tweets Worth the Cost?

October 27, 2014 by BizTraffic Team

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.

But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.

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Filed Under: BizBlog, customer engagement, Twitter, small business marketing, roi

How To Use #Hashtag Marketing for Your Business

September 26, 2014 by BizTraffic Team

As social media continues to be a driving force in customer relationships and even contributes to your companies overall sales, it is important to learn to use it correctly and effectively to gain the largest audience possible and to make the most of your valuable time that is dedicated to this marketing platform.

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Filed Under: social media marketing, Twitter, social media

How To Choose a Social Media Platform For Your Business

September 05, 2014 by BizTraffic Team

Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.

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Filed Under: social media marketing, Facebook, Twitter, social media, social media management, LinkedIn

Twitter's Analytics is Now Accessible to Everyone

August 29, 2014 by BizTraffic Team

Twitter has finally made analytics available to everyone!

In June a few select users were given access, but now anyone who want to see their analytics can. This means that no matter who holds a Twitter account (a business, individual, or character like Voldemort, Don Draper, or Grumpy Cat) can now see a variety of wonderful data based on their tweets and followers in Twitter's analytics.

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Filed Under: social media marketing, Twitter, social media, social media management