2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
If you live in the 21st century and have access to the internet, you have definitely seen a hashtag and more than likely even used one in your day.
But if you have a business on social media, you need to learn exactly how to use hashtag marketing to boost your social media presence. Not only can the right hashtags improve the visibility of your posts, they can also improve engagement.
But how do you know what to hashtag and when for maximum results? Every platform is different, so we've broken it down for you based on the channel:
You log on to Twitter, type out a tweet, and click send. Your message has been sent out to the world, and over the next few hours you get a retweet, some favorites, and even a reply--which are all tracked in Twitter analytics.
But we often get caught up in engagement with tweets when what we really want is engagement with followers. So how do you custom tailor tweets to the type of followers you’d like to guide down your sales funnel?
Filed Under: Twitter
Twitter, considered one of the top social media platforms currently on the web, has a bit of a problem. That problem is new user growth.
While Twitter is my all time favorite social media platform, it did not happen overnight (think more like 4 years). Twitter is a slowly acquired taste, and because of this Twitter is trying to tackle its weaknesses head on in 2015 and up its users with some changes to make it a more digestable platform. Seriously, they are taking this whole new years resolution thing to the next level.
2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!
Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.
But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.
As social media continues to be a driving force in customer relationships and even contributes to your companies overall sales, it is important to learn to use it correctly and effectively to gain the largest audience possible and to make the most of your valuable time that is dedicated to this marketing platform.
Reaching the right social media audience is vital to your online marketing campaign, but when you look at all the choices, making a decision on which social media platform to use can be overwhelming. Not only are these platforms very different, and require extremely varied techniques, but they are often very time and resource consuming which can be a problem for a small business.
In June a few select users were given access, but now anyone who want to see their analytics can. This means that no matter who holds a Twitter account (a business, individual, or character like Voldemort, Don Draper, or Grumpy Cat) can now see a variety of wonderful data based on their tweets and followers in Twitter's analytics.
“If you don’t have something nice to say, don’t say anything at all.”
Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.