How to Set a World Record With Social Media Monitoring and Snark

May 15, 2017 by BizTraffic Team

 

Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.

That didn’t bother @carterjwm, however. Recently, his #NuggsForCarter campaign earned him free Wendy’s chicken nuggets for a year. All he had to do was get his post retweeted 3.42 million times.

If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.

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Filed Under: social media, social media management, reputation management, buyer persona, social media monitoring