How to Choose the Right Social Media Tool For the Job

April 19, 2017 by BizTraffic Team

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.

Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective.

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Filed Under: social media marketing, SEO, social media, digital marketing, social media apps

Be SMART: Creating Effective Social Media Campaigns

December 15, 2016 by BizTraffic Team

Social media use by businesses has continued to expand in 2016. It’s becoming inevitable - in the age of advertising, every company will eventually take to social media. In fact, in the US, 88% of companies use some form of social media advertising, and the number is growing.

But not all companies do social media well. Even major brands struggle with these platforms. It’s about more than voice and verbiage (even though we have guidelines for those); it’s about fostering connections.

So how can a business use these platforms for effective social media campaigns?

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Filed Under: social media marketing, social media

Increasing Social Engagement [Infographic]

December 02, 2016 by BizTraffic Team

We've talked before about customer engagement in a broad sense. It's all about forming connections with the person - not the buyer. Customers are people, too. Social media channels offer one of the easiest ways to communicate with customers, and there are proven ways of increasing social engagement using these tools.  

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Filed Under: social media marketing, social media

Making the Most of Your Cyber Monday Specials

November 14, 2016 by BizTraffic Team

Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.

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Filed Under: social media marketing, online shopping, online marketing, holiday marketing, email marketing

The Changes Coming to LinkedIn Company Pages

November 09, 2016 by BizTraffic Team

Microsoft's acquisition of LinkedIn for $26.2 billion back in June has finally resulted in some changes to the social media platform. LinkedIn recently sent an email to many company page holders to inform them of new changes coming to the LinkedIn Company Pages. 

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Filed Under: social media marketing, social media, social media management, LinkedIn

3 Ways Your Business Can Jump on the Snapchat Marketing Bandwagon

May 20, 2016 by BizTraffic Team

Unless you've been hiding under a rock, you probably know by now that Snapchat is currently the hottest social media platform around. Of course, it's been on the scene for quite some time now so it's not exactly new, but the team at Snapchat has been making improvements to the platform in order to encourage user interaction and create a strong, snapping community. 

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Filed Under: social media marketing, social media, Snapchat, visual social media

7 Questions to Ask Your Social Media Strategist

April 13, 2016 by BizTraffic Team

Social media is an important part of the buyer’s journey in this day and age. This change has created the need for a new position in the marketing department: the social media strategist. While the position may seem simple and self explanatory, it’s important that they are doing certain things to ensure that they are providing results for the business.

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Filed Under: social media marketing, social media

Creating a Social Media Strategy for a Multi-Family Housing

April 04, 2016 by BizTraffic Team

When it comes to your multi-family housing unit, social media can feel like a low priority, or an overhwelming aspect of your marketing that you simply don't have the time to deal with. All too often mutli-family complexes start a Facebook page or Twitter, to simply give up on it in a few months and allow it to slowly fall into disrepair. 

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Filed Under: social media marketing, social media, multi-family industry

Meme Marketing: Yay or Nay?

March 16, 2016 by BizTraffic Team

Everyday there seems to be a new trend that emerges. Determining whether or not you should jump on the bandwagon can take a lot of time. One trend that seemed like it would quickly disappear, but defied the odds are memes.

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Filed Under: visual marketing, social media marketing, social media

How to Calculate Social Media ROI

March 14, 2016 by BizTraffic Team

A good number of businesses have been resistant to using social media with consistency, and it typically comes down to a question of if social media is worth it and how to actually calculate social media ROI. 

Obviously, you don't want to spend your company's time and advertising dollars on a method that simply doesn't yield any results. But many businesses are missing out on the opportunity to build brand recognition, drive sales, and increase customer loyalty by ignoring the power of social media.

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Filed Under: social media marketing, social media, social media management, roi