Crafting the Perfect Digital Marketing Mix

October 13, 2017 by BizTraffic Team

Whether you're making a special cocktail, a mixtape for your new paramore, or just trying to get your new digital marketing campaign off the ground, the balance of ingredients matters!

The success of any digital marketing campaign is based on the balance (and quality of the following ingredients: content, social media, and search engine marketing (SEM).

Learn how to get the most of each of these inbound marketing techniques below.

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Filed Under: Content Marketing, PPC ads, SEO, SEM, social media advertising, digital marketing, digital marketing campaign

Facebook Marketing Changes for 2017

November 07, 2016 by BizTraffic Team

Effective Facebook marketing can difficult to define; the product itself is ever-changing. Since the IPO, Facebook grew to one billion active monthly users, purchased WhatsApp and Oculus VR, and even began protecting advertisements from ad-blocking software.Today, the social platform hosts over 1 billion daily users, facilitates 2 billion searches per day, and helps send over 60 billion messages per day. And those stats have drawn advertisers to the social media giant, leading to soaring profits from advertising revenue.

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Filed Under: Facebook, online marketing, social media advertising

Facebook for Business: The Beacon Program

June 18, 2015 by BizTraffic Team

If you are the owner of an extremely active Facebook business page, you may have recently received an email that looked something like this:

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Filed Under: social media marketing, Facebook, social media advertising, social media, small business promotions

Facebook Usage Statistics: A Guide to Understanding Facebook in 2015

May 11, 2015 by BizTraffic Team

Facebook's continued dominance has not slowed down, despite some reports projecting such a change to come. Instead, the site has changed and shifted. And several recent studies have brought forth some interesting Facebook usage statistics.

This information sheds light on the state of the internet, as well as its effect on small businesses. And it also offers interesting insight into using Facebook for your business. 

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Filed Under: social media marketing, Facebook, social media advertising, social media, Facebook ads

Your Guide to Using Facebook's Business Manager

March 18, 2015 by BizTraffic Team

You may have heard that Facebook wants you to make the move to business manager by June 1, 2015. But should your company be using Facebook’s Business Manager?

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Filed Under: Facebook, social media advertising, social media, social media management, Facebook ads

Looking Back: The Biggest Changes to Social Media in 2014

January 05, 2015 by BizTraffic Team

2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media advertising, social media, Snapchat, Snapcash,

LinkedIn ads vs Facebook ads: Who's the winner?

December 01, 2014 by BizTraffic Team

On top of all the other duties small business owners contend with every day, choosing the best way to promote their company adds yet another task to an already overcrowded to-do list. But it doesn't have to be difficult. To help you get the most for your hard-earned money, we've compared ad programs from social media giants Facebook and LinkedIn.

Here's how they stack up. 

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Filed Under: social media advertising, social media

Snapchat Advertising: Keeping Ads Fun?

November 07, 2014 by BizTraffic Team

On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users.

And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off.

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Filed Under: BizBlog, visual marketing, social media marketing, social media advertising, social media, Snapchat, visual social media

A Look at Instagram Advertising

July 25, 2014 by BizTraffic Team

Scrolling through my Instagram feed a few days ago, my eyes were suddenly caught by a strange, and unexpected image: a defective sesame seed bun, held in the hand of, I assumed, one of my friends that I follow. On closer inspection my eyebrows went up to see that the top of the post said McDonalds and on the right hand side was the word: Sponsored.

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Filed Under: visual marketing, social media marketing, social media advertising, visual social media

Should You “Boost” Your Facebook Posts?

February 12, 2014 by BizTraffic Team

Facebook knows you want to reach its 1.26 billion users, so it’s giving you a few ways to make that happen. You can just schedule a post on your Facebook business page and hope your fans spread the news.

However, you need to realize pages organically reach only about 16 percent of their fans on average. (Up your odds by posting photos, which get more reaction.) Or you can better target your message by paying for Facebook posts and ads.

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Filed Under: Facebook, social media advertising, boosted posts, Facebook ads