Social Media Companies Are Hoping You’ll Like QR Codes Again

June 29, 2017 by BizTraffic Team

QR codes never really caught on when they were introduced almost a decade ago. They were seen as a death sentence for any company caught using them.

Improper use of QR codes by marketers had a lot to do with it, coloring our opinions of this technology.

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Filed Under: Facebook, QR codes, social media, Snapchat, Buyer's Journey

SWOT Analysis: A Complete Guide for Your Business

June 15, 2017 by BizTraffic Team

If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.

SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.

Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.

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Filed Under: SEO, social media, website design, buyer persona, SWOT

Almost Half of All Businesses Are Making This Huge Mistake

June 06, 2017 by BizTraffic Team

According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.

Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.

Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.

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Filed Under: Website Development, social media, website marketing, roi, website design, lead generation

A Social Media Guide to Customer Loyalty

May 30, 2017 by BizTraffic Team

Customer loyalty has an enormous impact on sales. Loyal customers spend more time interacting with your brand and spend more money on your products.

80% of your company’s future business will come from 20% of your current customers. Developing and maintaining these loyal customers can determine the future of your company.

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Filed Under: Content Marketing, brand loyalty, customer engagement, social media, infographics

The Best Times to Post Your Social Media Content

May 24, 2017 by BizTraffic Team


Creating great content is all for nothing if no one ever sees it. If you want to maximize your exposure, then posting that content at the proper time is an important part of the process.

We’ve broken down the best times to post your material to your favorite social media sites, letting you focus on producing compelling content for your followers.

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Filed Under: Quality Content, social media, social media management, Posting Schedule, Posting

How to Set a World Record With Social Media Monitoring and Snark

May 15, 2017 by BizTraffic Team

 

Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.

That didn’t bother @carterjwm, however. Recently, his #NuggsForCarter campaign earned him free Wendy’s chicken nuggets for a year. All he had to do was get his post retweeted 3.42 million times.

If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.

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Filed Under: social media, social media management, reputation management, buyer persona, social media monitoring

How to Get 500,000 Impressions for Only 15¢

May 10, 2017 by BizTraffic Team

How much are you willing to pay for a new lead? Andrew Cooney paid everything he had in his pocket.

It was the best 15 cents he ever spent (ok, 15 cents is an estimate). All he did was put money in an expired parking meter. That 15 cents got him 500,000 impressions in one day

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Filed Under: social media marketing, branding, social media, Buyer's Journey, impressions, lead generation

How to Choose the Right Social Media Tool For the Job

April 19, 2017 by BizTraffic Team

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.

Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective.

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Filed Under: social media marketing, SEO, social media, digital marketing, social media apps

Ice Age: Twitter's Extinction and the Rise of Mastodon

April 06, 2017 by BizTraffic Team

It’s no secret that Twitter may be going the way of the dinosaurs. While the curtains have not necessarily closed just yet on this social media giant, there are some interesting alternatives to Twitter that could change the landscape of business communication.

Mastodon is an up-and-coming social media platform bearing some resemblances to Twitter, yet its nuances set it apart so much that it could definitely contend with the tweeting bird.

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Filed Under: Blogging, Twitter, social media, business opportunities, mastodon

Twitter Might Be Dying (and Sooner Than You Think)

February 23, 2017 by BizTraffic Team


2016 was a poor year for Twitter.
From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one. 

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Filed Under: content, Twitter, SEO, business mistakes, social media, local business, business opportunities