Social Media Companies Are Hoping You’ll Like QR Codes Again

June 29, 2017 by BizTraffic Team

QR codes never really caught on when they were introduced almost a decade ago. They were seen as a death sentence for any company caught using them.

Improper use of QR codes by marketers had a lot to do with it, coloring our opinions of this technology.

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Filed Under: Facebook, QR codes, social media, Snapchat, Buyer's Journey

Snapchat Has Mastered Marketing to Millennials

June 09, 2016 by BizTraffic Team

Yes, we’re still talking about millennials and social media, and it probably won't stop anytime soon. Millennials are one of the largest, most peculiar, and hardest to market to generations to appear in a very long time and ignoring their existence and buying power is impossible. Brands are starting to clue into this and are altering their marketing strategies to appeal to millennials. One brand in particular, Snapchat, has really seemed to master this intimidating artform.

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Filed Under: marketing to Millennials, Snapchat

3 Ways Your Business Can Jump on the Snapchat Marketing Bandwagon

May 20, 2016 by BizTraffic Team

Unless you've been hiding under a rock, you probably know by now that Snapchat is currently the hottest social media platform around. Of course, it's been on the scene for quite some time now so it's not exactly new, but the team at Snapchat has been making improvements to the platform in order to encourage user interaction and create a strong, snapping community. 

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Filed Under: social media marketing, social media, Snapchat, visual social media

Using Snapchat For Business: Getting Creative With Your Brand Image

June 08, 2015 by BizTraffic Team

Untitled_design_3For many company's the world of Snapchat is unchartered territory. But for company's who are serious about connecting with Millennials and even Gen Z (the generation directly following Millennials), Snapchat is a must.

According to comScore, 45 percent of Snapchat users are 18-24, the largest percentage of that demographic on any social platform. And comScore's study ignores anyone under that age, which you can bet is a significant number of Snapchat users.

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Filed Under: social media marketing, social media, Snapchat, social media management

Looking Back: The Biggest Changes to Social Media in 2014

January 05, 2015 by BizTraffic Team

2014 has been a year of drastic changes for social media platforms. In order to keep up and compete, we've seen a variety of social sites make some rather drastic changes. We put this post together to reflect back on the changes of 2014, and look forward to new innovation and new social platforms in 2015!

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Filed Under: social media marketing, Facebook, Instagram, Twitter, social media advertising, social media, Snapchat, Snapcash,

Snapchat's 'Snapcash' Lets You Send Money To Friends

November 18, 2014 by BizTraffic Team

Snapchat isn't just for sending your everyday pictures and video overlaid with tongue-in-cheek text anymore. Monday the company announced Snapcash, a new feature that allows users to send money to friends using the app. So how does this work?

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Filed Under: Snapchat, social media apps, trends for 2015, Snapcash,

Snapchat Advertising: Keeping Ads Fun?

November 07, 2014 by BizTraffic Team

On October 17, 2014 Snapchat made the announcement: advertising was coming to Snapchat. Snapchat has been rapidly growing and changing to keep the attention of its audience. It was only a day or two later that the first Snapchat ad was seen by Snapchat users.

And while it is not a regular thing as of yet, over the next few weeks we will begin to see it take off.

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Filed Under: BizBlog, visual marketing, social media marketing, social media advertising, social media, Snapchat, visual social media

How Can Snapchat Help Your Brand?

July 23, 2014 by BizTraffic Team

Not sure if you should ignore the Snapchat phenom or jump on the bandwagon? The latest statistics estimate the hot social media app is gaining 10 million users per month, so the easy answer is—it’s time to jump on board.

The hard question is, how? Although the popular photo messaging app allows you to share photos, record videos, text and drawings, the “messages” also disappear within a few seconds. So how does Snapchat help brands spread their messages?

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Filed Under: social media, Snapchat, social media apps

What's New With Snapchat?

May 01, 2014 by BizTraffic Team

There's been a lot of buzz today about the new features coming out for Snapchat.

For those of you who don't know, Snapchat is a social media platform that allows you to send videos and images to your contact list.

So what makes this different from regular text messaging? The image or video self destructs after a set amount of time. And whenever the receiver of your image chooses to take a screenshot, Snapchat lets you know.

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Filed Under: social media, Snapchat