Defining Marketing Objectives: Writing Your Marketing Plan for 2017

November 28, 2016 by BizTraffic Team

If you don't write it down, it won't happen.

It may seem silly to spend time writing a marketing plan. The marketing landscape shifts so much, you just adjust your strategy as you go along. So there's really no need to write down marketing objectives, right?

Wrong.

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Filed Under: online marketing, small business marketing, digital marketing

How Community Involvement is a Great Marketing Opportunity

May 09, 2016 by BizTraffic Team

 

Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events.

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Filed Under: small business marketing, local business, brand marketing

Determining ROI: Are Promoted Tweets Worth the Cost?

October 27, 2014 by BizTraffic Team

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.

But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.

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Filed Under: BizBlog, customer engagement, Twitter, small business marketing, roi

Secrets of Writing Effective Email Subject Lines

April 16, 2014 by BizTraffic Team

If you believe you’ve mastered the craft of writing SEO-rich headlines, congratulations are in order. But if you’re trying to write email subject lines that get your emails opened, that’s another animal.

Unlike SEO, you're not trying to get to the top of any rankings, but you still want your time spent on email marketing to reap rewards.

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Filed Under: small business marketing, email subject lines, email marketing

How to Profit from a Buy Local Campaign

January 08, 2014 by BizTraffic Team

Buying local is, once again, a prominent theme in the 2014 Culinary Forecast from the National Restaurant Association.

And with Small Business Saturday celebrating its 4th successful “Shop Small” campaign (consumers who were aware of Small Business Saturday spent $5.7 billion with independent merchants on the Saturday after Thanksgiving in 2013), shopping locally is a hot trend.

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Filed Under: shop local, Small Business Saturday, small business marketing, buy local, shop small

Marketing to Millennials: How to Sell to Gen Y

December 31, 2013 by BizTraffic Team

If you aren’t between the ages of 18 and 34, you might feel a little lost when marketing to this group of fulfillment-seeking, digitally-social consumers. But you better figure it out: Millennials (or Gen Y) are the largest generation in the United States, larger even than the Baby Boomers.

They are projected to have more spending power than any other generation as well—$200 billion annually by 2017, and $10 trillion in their lifetime.

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Filed Under: marketing to Millennials, Millennials, small business marketing, demographic marketing, Gen Y, buyer persona

Are You Playing Catch-Up with Your Holiday Marketing?

October 10, 2013 by BizTraffic Team

If you haven’t started planning your holiday marketing strategy yet, and are worried that you’re behind, you’re right. Take a look around and you’ll notice most businesses large and small have already initiated some kind of seasonal marketing plan.

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Filed Under: small business marketing, retail, holiday marketing, mobile marketing, black friday marketing