Localizing Paid Search

May 06, 2015 by BizTraffic Team

Paid search marketing is one of the best ways to help businesses generate consistent traffic from relevant searches and other websites. There are many great benefits paid search (also known as Pay Per Click or PPC marketing) can offer, but small businesses should take care when entering this field.

While they may have superior products or pricing compared to major chains, they often will lack the paid search advertising budget required to compete on the same scale as larger competitors.

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Filed Under: small business advertising, PPC ads

Pop-Up Ads: How to Maximize the Good and Minimize the Bad

February 27, 2015 by BizTraffic Team

Last week I wrote about user experience and how it’s the central focus of quality online marketing. While plenty of different mistakes can ruin your website’s look, feel and ease of use, one notorious offender tops the list:

Pop-Up Ads

Luckily, you can do a few things to reap benefits from this tool and keep users happy at the same time.

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Filed Under: small business advertising, SEO

Why Content Is King (And What You Should Be Doing About It)

July 18, 2014 by BizTraffic Team

ContentcreationContent is King.

We've heard this over and over again in articles like Forbes 2013 post and, honestly, long before that. 2014 has definitely not slowed down the content train, and I don't see it stopping anytime in the future. Especially as Google continues to find ways to penalize websites for poor, or duplicate content. This puts a great pressure on companies to have original and interesting content so that they can actually be found on a Google search.

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Filed Under: Content Marketing, small business advertising, Quality Content, content creation, Content writing

When to Use PPC Ads

March 13, 2014 by BizTraffic Team

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking.

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Filed Under: organic search, small business advertising, PPC ads, Adwords, PPC