Interstitial Ads, Google, and You

March 03, 2017 by BizTraffic Team

Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.

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Filed Under: Google, SEO, mobile advertising, customer focus, website design, mobile search

Twitter Might Be Dying (and Sooner Than You Think)

February 23, 2017 by BizTraffic Team


2016 was a poor year for Twitter.
From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one. 

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Filed Under: content, Twitter, SEO, business mistakes, social media, local business, business opportunities

What Disney Can Teach Us About Content Creation

February 13, 2017 by BizTraffic Team

There's no denying the mass appeal of Disney films (particularly since they've acquired Pixar and the Star Wars franchise!). Movies like Aladdin and The Lion King are still enjoyable for children and adults alike, even after multiple viewings. You should strive for your blog posts and other content to have the same effect!  In this post, we'll break down some of the secrets of the success of Disney's formula and how you can apply it to create more engaging and appealing content.

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Filed Under: Content Marketing, content, SEO, content creation, disney, infographics

The Impact of Inbound Marketing on SEO

February 02, 2017 by BizTraffic Team

Search engine optimization (SEO) is almost a dirty word in today's online marketing environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimizationbuilding links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!

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Filed Under: SEO, search engine optimization strategies, customer focus, inbound marketing

Mobile-First Website Optimization for 2017

January 20, 2017 by BizTraffic Team

Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.

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Filed Under: search engine rankings, SEO, web marketing, mobile search, user experience optimization, 2017

Ghostbusters II: Removing historical ghost referral spam in Google Analytics

January 05, 2017 by BizTraffic Team

We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).

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Filed Under: Website Development, Google, SEO, referral, website design, marketing metrics

A Beginner’s Guide to Schema Markup Code (for Local Optimization)

December 07, 2016 by BizTraffic Team

Even if you don’t manage your own search engine optimization efforts, a cursory knowledge of Schema.org markup code (and some best practices for feeding data to search engines) can help you to streamline your local SEO efforts or better communicate with your SEO provider.

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Filed Under: SEO, local search, local business, schema

The Basics of SEO: A Beginner's Guide

August 11, 2016 by BizTraffic Team

Having a basic understanding of SEO is a useful skill for many reasons. Often there is a lot of uncertainty around how SEO works and why it's important, so understanding the basics of SEO can not only help you implement best practices yourself, but can help you better communicate with and support your SEO vendor. 

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Filed Under: search engine rankings, SEO, search engine optimization strategies

How Local SEO Can Be Like Changing Your Legal Name

July 21, 2016 by BizTraffic Team

I recently got married, and by recently I mean almost a year and a half ago. After some discussion with my husband and some personal contemplation, I decided to change my last name to be the same as my husband's.

Now, over a year later, I am still finding my maiden name in places it simply shouldn't be. 

And this experience is often very similar to dealing with your business's local SEO presence. You submit your data to the top directories, and you still continue to find mistakes or areas that need improvement weeks, months, and possibly even years later. 

This lead me to consider all the ways that changing your legal name and implementing local SEO are similar. And here's what I've come up with:

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Filed Under: local listings, SEO, local search

How to Brainstorm Blog Topics Your Audience Will Love

July 04, 2016 by BizTraffic Team

Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more. 

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Filed Under: Blogging, SEO, Quality Content, content creation, Content writing