SWOT Analysis: A Complete Guide for Your Business

June 15, 2017 by BizTraffic Team

If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between - if your business makes, sells, or distributes a service or product - you need to be doing SWOT analyses.

SWOT analyses are a crucial part of understanding your business and its overall place in the market. If you want your business to get on top and stay there, a SWOT analysis should be the first step in your plan.

Before one dime is spent on a new marketing campaign, before any new product rolls off the production line, and at least once a year, a SWOT analysis should be conducted by your business.

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Filed Under: SEO, social media, website design, buyer persona, SWOT

The 10 Best Ways to Rank Higher With Local SEO

June 08, 2017 by BizTraffic Team

 

Local SEO can be tricky for businesses with multiple locations. Knowing how to get each location to rank on local searches can drive a lot of traffic to your business and give a boost to your overall SEO efforts.

There are two basic steps to this process, listing each location separately in directories and creating individual pages for each location on your website.

In each case, making sure your business name, address, and phone number (NAP) info is correct is crucial to local SEO rankings.

We’ve put together some best practices to get the most from your business’s directory listings and location pages.

Local SEO Directory Listings

In order for each of your business’s locations to show up in local search engine results, they’re going to need to be listed individually.

When someone searches for a business in a specific location or for a nearby business, search engines use NAP info provided by directory listings to supply this information.

If one of your locations is at or near the area but doesn’t have its own listing, it won’t show up in a search. To avoid this, list each location separately.

Here’s a list of the top 100 directories. We recommend you concentrate on the top 50 directories - that should be enough for search engines to draw good data.

NAP Info

For each location’s listings, the NAP info will need to be identical to avoid confusing your customers and search engines. Here are a few guidelines to follow when listing these businesses:

1. Make sure that the business name is exactly the same in each listing. If the name is even slightly different, search engines will assume that each version is an independent business and any SEO juice will be lost.

 

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Filed Under: local listings, SEO, local business, NAP, Directory Listings

Black & White: The Do’s And (Shady) Don’ts of Local SEO

May 25, 2017 by BizTraffic Team

While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?

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Filed Under: Content Marketing, organic search, SEO, local search, inbound marketing

Finding Yourself: A Zen Guide to Directory Listings and SEO

May 03, 2017 by BizTraffic Team

The quickest way to lose a customer is to send them to the wrong location or to give them the wrong phone number.

Make sure your customers are given accurate information by providing correct name, address, and phone number (NAP) data in listing directories.

If your NAP info isn’t correct in listing directories then your customers may be given the wrong phone number or be sent to the wrong address, or your location may not get listed in local SEO at all.

Don’t lose your customers! Make sure your NAP info is correct everywhere.

Before you can correct any discrepancies, you need to know that those discrepancies exist. Let’s learn how!

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Filed Under: online reviews, SEO, NAP, Directory Listings, claiming listings

What NAP Listings Mean for Your Business

April 28, 2017 by BizTraffic Team


If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about.

Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information.

Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to be correct in these directories before the search engines can get it right.

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Filed Under: Business listings, local listings, SEO, NAP, Directory Listings

How to Choose the Right Social Media Tool For the Job

April 19, 2017 by BizTraffic Team

There are simply too many social media sites for one company (let alone one person) to realistically participate in (here’s a list of the top 60 - yes, 60!). Knowing which sites your customers are active on is the best metric to use when determining where your brand should have a presence, but you need to create the right kind of content for those sites.

Understanding the best ways to use different social media platforms can help you create content that is appropriate for each site, making content creation and engagement easier and more effective.

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Filed Under: social media marketing, SEO, social media, digital marketing, social media apps

Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

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Filed Under: Content Marketing, SEO, content creation, brand marketing, roi, recycling, recycling content

SEO Speed(wagon): 3 Tips to Improve Your Website’s Page Speed

April 10, 2017 by BizTraffic Team

Your website has three seconds to make a good first impression. That’s the time it took to read the previous sentence. If your site hasn’t loaded by then, 40% of (potential) visitors will move on, and 79% won’t come back.

This is a  huge percentage of visitors that you are turning away even before they see your site. Talk about first impressions matter!

All of the work you’ve done on creating incredible content, optimizing your pages for SEO, listing your site everywhere, getting the meta right, all that money spent on PPC... it’s all for nothing if visitors leave your site before it’s even loaded!

Improving your site’s page speed becomes even more important when you remember that for every second faster a site loads, businesses see a 7% increase in conversions.

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Filed Under: SEO, website design, website speed,

UX and You: 4 Steps to Increase Conversions and Page Rank

April 04, 2017 by BizTraffic Team

With Google’s recent updates to its algorithms, user experience is moving to the forefront of design and SEO. Google has shifted the focus of SERP to the consumer, and it turns out that when the consumer wins, everybody wins.

The theory is simple - the more exactly Google can match search queries with user-friendly content, the higher the conversion rate. The higher the conversion rate, the more sales your company makes.

This result is a bottom-up process that starts with quality content written with the consumer in mind, and ending with happy customers and happy companies.

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Filed Under: search engine rankings, SEO, search engine optimization strategies, user experience optimization, conversions, page ranking

Interstitial Ads, Google, and You

March 03, 2017 by BizTraffic Team

Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.

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Filed Under: Google, SEO, mobile advertising, customer focus, website design, mobile search