Back in December, we posted about some online marketing trends to keep an eye on in 2017. Today we’re going to focus on one of the most important parts of web optimization in the new year: mobile-first indexing.
Having a basic understanding of SEO is a useful skill for many reasons. Often there is a lot of uncertainty around how SEO works and why it's important, so understanding the basics of SEO can not only help you implement best practices yourself, but can help you better communicate with and support your SEO vendor.
Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process.
So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process.
Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.
Whether you're a newbie or a veteran blog writer, you know how much time and effort goes into identifying a relevant topic, crafting an attention grabbing headline, writing engaging content, and choosing eye-catching images all for one blog post.
And often times your blog post takes weeks, months, or even years for your blog post to start driving the traffic you want, and capturing the leads you desire.
If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?
The answer is Google's Panda Update.
Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors.
See that headline? I wrote it that way because it promises to solve a problem without too much time involved. And there are many more like it that can help your posts get some love on search engines and social media.
While small businesses with blogs generate 126 percent more leads than those without you need to figure out how to word your blog headlines the way people search to get ranked and clicked. Google Analytics and Keywords can help you know the right words to use, but your results will be even better if you can figure out some hot phrases.