Search engine optimization (SEO) is almost a dirty word in today's online marketing environment. SEO is associated with techniques used to optimize a business' website for ideal performance on search engines. These actions traditionally include keyword optimization, building links and traffic referrals (from links with high domain authority). What's missing from all of those SEO techniques? The customer!
Having a basic understanding of SEO is a useful skill for many reasons. Often there is a lot of uncertainty around how SEO works and why it's important, so understanding the basics of SEO can not only help you implement best practices yourself, but can help you better communicate with and support your SEO vendor.
More than ever, renters are searching for their next apartment home online. This means that your website needs to be optimized and ready to capture the interest and information of website visitors. While half the battle is simply optimizing your website to be found online, it is important to remember that optimization should go beyond basic SEO. It should include optimization for user experience.
Read on to discover the anatomy of an apartment home website that is optimized for both SEO and UEO.
Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process.
So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process.
Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.
If you've spent any time looking through the recent digital marketing hot topics, you're definitely aware of a strong movement towards more, and improved, visual content. But most of these studies, blog posts, articles, and so forth have focused on using visual content in marketing strategies to improve the visual appeal, or even more specifically, using visual content in your social media marketing to improve engagement.
When it comes to creating a new website, or beginning your SEO or SEM efforts, it can be a bit overwhelming at first. But any good strategy starts with one very important thing: keywords.
Starting with keywords allows you to determine the best strategies possible to make your online marketing campaigns successful. Its important to master these keyword basics so you can fully tackle your website's SEO.
One of the biggest factors in digital marketing is trust. If a user does not trust your site your bounce rates will increase and the potential client will not convert on your site. This ultimately affects your PPC conversion rate, as well as your SEO rankings. In this post I will provide you with the top Trust Seals in the industry and will give you insight on why SSL Certificates are so important.
See that headline? I wrote it that way because it promises to solve a problem without too much time involved. And there are many more like it that can help your posts get some love on search engines and social media.
While small businesses with blogs generate 126 percent more leads than those without you need to figure out how to word your blog headlines the way people search to get ranked and clicked. Google Analytics and Keywords can help you know the right words to use, but your results will be even better if you can figure out some hot phrases.
If you’re hoping to improve your small business’s search engine optimization (SEO), you’re not alone. According to an eMarketer survey, 68 percent of respondents are focusing more attention on their organic SEO efforts this year.
Why all the fuss?
Simply put, SEO is the best way to drive traffic to your website and help your business gain credibility, authority and exposure.