Almost Half of All Businesses Are Making This Huge Mistake

June 06, 2017 by BizTraffic Team

According to a Capital One survey, 44% of companies don’t have a website. That means almost half of the businesses out there are ignoring one of the biggest profit drivers available.

Websites affect almost every aspect of business, from credibility to searchability. If your business doesn’t have a website, you are hurting you current sales and your future prospects.

Not having a website is such a huge mistake that it may reach back in time to affect the past in ways we can’t even fathom, defying all known laws of physics.

[Read more...]

Filed Under: Website Development, social media, website marketing, roi, website design, lead generation

Your Attribution Model is All Wrong!

June 01, 2017 by BizTraffic Team

Knowing if your advertising or marketing campaigns are successful or not has been a struggle since long before John Wanamaker quipped about it over 100 years ago.

With no direct way to tie increased sales to a specific campaign, attribution was difficult at best.

Here’s how attribution used to work:

  • You run an advertising campaign
    • If sales go up, the campaign worked. ROI is assigned based on the increase in sales.
    • If sales remain flat or drop, the campaign didn’t work and you fire your ad agency.
[Read more...]

Filed Under: Content Marketing, roi, marketing metrics, attribution, google analytics

Repurpose, Recycle, & Reuse Your Content: How to Go Green and Get Seen

April 14, 2017 by BizTraffic Team

You’ve already created some great content, so why not try recycling that older content into a different format and get the most out of it? Reusing and repurposing content can save time, boost views, engagement, and SEO, and increases your ROI.

The hard work has been done, all you need to do is find the right material, find a format that fits that material, and then re-purpose that content!

[Read more...]

Filed Under: Content Marketing, SEO, content creation, brand marketing, roi, recycling, recycling content

How to Calculate Social Media ROI

March 14, 2016 by BizTraffic Team

A good number of businesses have been resistant to using social media with consistency, and it typically comes down to a question of if social media is worth it and how to actually calculate social media ROI. 

Obviously, you don't want to spend your company's time and advertising dollars on a method that simply doesn't yield any results. But many businesses are missing out on the opportunity to build brand recognition, drive sales, and increase customer loyalty by ignoring the power of social media.

[Read more...]

Filed Under: social media marketing, social media, social media management, roi

The Metrics You Need to Prove Marketing Return on Investment

October 26, 2015 by BizTraffic Team

Have you ever been asked the dreaded question:

Can you prove your marketing return on investment?

Unfortunately, this question often results in a deer in the headlights look. Something that looks a little like this:

[Read more...]

Filed Under: roi, marketing metrics

Determining ROI: Are Promoted Tweets Worth the Cost?

October 27, 2014 by BizTraffic Team

Many small businesses have long enjoyed Twitter’s free ability to connect with customers. Now a Nielsen study shows that promoted tweets can bring social media marketing to the next level with increased engagement, brand lift and message association.

But if you’re on a limited marketing budget the big question to answer is whether stretching your reach is worth stretching your dollars.

[Read more...]

Filed Under: BizBlog, customer engagement, Twitter, small business marketing, roi