How to Win at Reputation Management in the Digital Age

September 22, 2017 by BizTraffic Team

Recently, online video game storefront Steam published a blog post announcing changes to their review system. The impetus for these changes seemed to be a phenomenon known as “review bombing,” where large numbers of reviewers leave negative feedback in quick succession to tank a business’ or product’s online reputation.

Sounds pretty nasty, right? Well, this got us thinking about how unpredictable reputation management can be in the digital age.

Whether a posse of online bullies is trying to ruin your business or you’re just trying to get some more reviews under your belt, having the best reputation management strategies will help ensure that you come out looking awesome.

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Filed Under: online reputation, online reviews, SEO, rating and review sites, reputation management, Yelp

Reputation Management: Monitoring the Good, the Bad, and the Ugly

August 01, 2017 by BizTraffic Team

According to market research firm Ipsos, 78 percent of Americans say that online reviews influence their purchases. So, for this reason alone, online reputation management is critical for your business.

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Filed Under: online reputation, Angie's List, reputation management, Yelp

Review You! How Customer Reviews Impact SEO and Sales

July 13, 2017 by BizTraffic Team

 

Customer Reviews are an essential part of most people’s decision-making process. 90% of customers read reviews before visiting a store or a website, and 72% won’t make a purchase without reading a positive review.

This means that almost all of your customers base their decisions (at least in part) on reviews they read online.

Spending increases by 31% at businesses with positive reviews as well, and an increase in rating of just one star on Yelp leads to a 5%-9% increase in sales.

With good reviews you can drive more traffic to your business, and that traffic will spend more money.

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Filed Under: brand perception, customer engagement, online reviews, SEO, reputation management

Google Lens is Coming! How to Get Your Business 'Lens Ready'

June 13, 2017 by BizTraffic Team

With Google’s announcement about the introduction of their new Lens technology, the information available about your business online is becoming more important than ever.

Google Lens is an augmented reality feature that will work through your smartphone’s camera to provide users with real-time information about your business. 

Combining geotagging with image recognition, Lens will allow users to point their camera at your storefront or sign and Google will provide relevant information about your business.

Reviews, hours, and even reservation information can be displayed. If a user doesn’t like what they see, they won’t even need to slow down as they pass your business by.

Google Lens isn’t due to be released until later this year, so you still have time to get “Lens Ready”. We’ve put together a list of a few things you can do to make sure your business stays in focus.

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Filed Under: Google, online reviews, reputation management, NAP, Directory Listings

How to Set a World Record With Social Media Monitoring and Snark

May 15, 2017 by BizTraffic Team

 

Asking for free chicken nuggets on a site with a bird logo seems to be in poor taste.

That didn’t bother @carterjwm, however. Recently, his #NuggsForCarter campaign earned him free Wendy’s chicken nuggets for a year. All he had to do was get his post retweeted 3.42 million times.

If you’re not familiar with the story, welcome to the internet! If you have heard about this, here’s a summary anyway: It’s the story of how social media monitoring and a little snark turned into the biggest thing on the internet.

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Filed Under: social media, social media management, reputation management, buyer persona, social media monitoring

Customer Service in the Age of Social Media

April 21, 2017 by BizTraffic Team

United has learned the hard way how many people are watching every move they make, with their most recent PR nightmare, but they're not alone. Plenty of companies have had issues with social media.

Customer service and reputation management have changed dramatically in the age of social media, and businesses need to adapt their strategies accordingly.

George Orwell could never have imagined the effects that the internet and social media would have on his idea of “Big Brother."

Smartphones and the internet have joined forces to create a million “little brothers”, watching everything companies do, and broadcasting those actions around the world in seconds.

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Filed Under: customer service, brand perception, social media management, reputation management, Google Alerts

How to Turn Negative Reviews Into a Positive

August 08, 2016 by BizTraffic Team

Of course most businesses want positive reviews, but every now and then it is bound to happen: you receive the dreaded negative online review. Maybe it's on Yelp or Facebook, or perhaps the offended party leaves a review on every single platform they can possibly think of. 

Your initial reaction may be to become defensive. But before you panic, remember that a negative review can actually have a positive impact on your business. And here's a few of the reasons why:

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Filed Under: online reputation, online reviews, rating and review sites, reputation management

How and When to Respond to Positive Online Reviews

March 25, 2015 by BizTraffic Team

Responding to online reviews of your business can be one of the most daunting tasks you face.  Luckily, there is an abundance of advice on how to handle negative reviews. What’s missing are suggestions for thanking positive reviewers. They took the time to leave feedback and that deserves recognition.  

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Filed Under: online reviews, rating and review sites, Angie's List, reputation management

Yelp: Earning Business Reviews That Count

March 11, 2015 by BizTraffic Team

For small businesses, good reviews are more important now than ever before. In a recent study, 88 percent of buyers said their decision to purchase was influenced by reviews. Yelp is one of the most well-known sources of reviews for businesses and is a good place to start if you don’t have any.

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Filed Under: online reputation, online reviews, rating and review sites, reputation management, Yelp

Do Online Reviews Still Matter?

December 17, 2014 by BizTraffic Team

If you were hoping online review sites like Yelp would go away, I’m afraid that won’t be happening anytime soon. In fact, according to the latest statistics, in the 10 years Yelp has been around, it has accumulated listings from 86,000 businesses and 67 million reviews.

And as far as consumers go, a survey earlier this year found that among U.S. adult Internet users, 79 percent check online reviews at least some of the time before making a purchase. In fact, consumers want even more from their reviews.

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Filed Under: online reputation, online reviews, rating and review sites, Angie's List, reputation management