A National Treasure: Blog Writing Lessons From Nicolas Cage

April 12, 2017 by BizTraffic Team

What can you learn about content writing from Ghost Rider, Ben Gates (of National Treasure), and Cameron Poe (the hero from Con Air)? If you’re a content writer, beginning a new blog post can feel daunting at times. You’ve got to  decide what to write about, where to start, and, above all, what to say, and that’s all before you even write a word!

Feeling lost? Writer’s block? Why not seek guidance from the acting career of renowned star Nicolas Cage? Let’s take a look at Mr. Cage’s career for some fresh perspective on creating content.

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Filed Under: Content Marketing, Blogging, Quality Content, content creation, Content writing

Back to Basics: The Content Writing Process

December 19, 2016 by BizTraffic Team

So you want to start blogging, but it's been a while since you last sat down and wrote anything other than perhaps an email or proposal. In fact, for many people, their last experience with any kind of substantive writing was most likely in school. And while writing excellent academic essays is a great place to start, it is definitely not the same as determining a fresh topic and writing an engaging piece of content for the web. 

How do you bridge the gap between your intro to composition course and your company's blog? By following the writing process, of course!

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

12 Basic Blogging Best Practices

September 19, 2016 by BizTraffic Team

Whether you're just starting out on the road to blogging, or your a seasoned blogger looking to get back to basics, reviewing a few blogging best practices can almost always prove a useful exercise in ensuring your blog is living up to its full potential. 

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Filed Under: Blogging, Quality Content, content creation, Content writing

How to Create Ebooks That People Actually Want to Read

August 04, 2016 by BizTraffic Team

For as long as I can remember I have always wanted to be a writer. I vividly remember creating a daily publication as a kid with book reviews, poetry (both original and unoriginal), quick tips, and serial stories. I spent hours creating a comic book about my hamster made from white construction paper I had stapled together, and I also wrote several tiny school books for my stuffed animals to use in my "classroom." In college I wrote multiple research papers, literature reviews, personal essays, and creative short stories. And all of this culminated into a career where I write content on a daily basis.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

Incorporating Visual Content Marketing Into Your Marketing Strategy

August 01, 2016 by BizTraffic Team

Visual content is such a powerful tool for conveying information and making a lasting impression. But far too often businesses forget to incorporate visual content marketing into their overall marketing strategy. Maybe it's a simple oversight, maybe it's because of the misconception that B2B visual content isn't interesting, but either way, that's a bad excuse.

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Filed Under: Content Marketing, visual marketing, Quality Content, web marketing

7 Topic Ideas to Jumpstart Your Next Piece of Content

July 25, 2016 by BizTraffic Team

You started blogging and creating offers with a thousand ideas in your head. You couldn't wait to write about all the great topics you had planned out. But now, it has been a few months, maybe even a few years, and the idea pool is growing smaller and smaller.

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

A Guide to Writing Case Studies for the Web

July 18, 2016 by BizTraffic Team

Creating valuable content is an important aspect of your marketing. This often means blogging frequently about topics your audience cares about, writing in-depth ebooks that offer valuable insight, and designing infographics that are informative, interesting, and easily digested. 

But what about the case study? In the world of inbound, a case study can be an uncomfortable piece of content to write. It feels a little too "salesy" and "me focused" in comparison to the day-to-day writing a content marketer often does. But case studies are a powerful tool, not just for your sales team, but also for your lead generation and lead nurturing. 

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Filed Under: Content Marketing, Quality Content, content creation, Content writing

How to Brainstorm Blog Topics Your Audience Will Love

July 04, 2016 by BizTraffic Team

Maintaining a blog is hard work. Not only do you have to find the time and energy to write effective copy, you also have to find beautiful images to compliment your copy, optimize your posts to be found through organic search, and most importantly, continue to generate fresh, new topic ideas that keep your audience interested and coming back for more. 

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Filed Under: Blogging, SEO, Quality Content, content creation, Content writing

4 Ways to Ensure Your Content Enables Sales

May 02, 2016 by BizTraffic Team

You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.

But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement

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Filed Under: Content Marketing, content, Quality Content, content creation, online sales, sales

8 Copywriting Tips to Improve Your Marketing

April 21, 2016 by BizTraffic Team

What do blog posts, ebooks, signs, brochures, and website pages all have in common? While there's probably a few answers to this question, the most obvious is that they all require words. 

Copy is at the heart of nearly every aspect of your marketing. Communicating through the written word is a clear necessity. But unfortunately, creating compelling copy is not quite as simple as it may seem. Here are 8 copywriting tips to help take your marketing copy from boring to brilliant.  

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Filed Under: Quality Content, content creation, Content writing