SEO and PPC: 2 Sides of the Same Coin

August 15, 2017 by BizTraffic Team

We’ve been seeing a lot of SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) stories lately, and while these are two distinct marketing choices, we don’t perceive them as opposing points of view, but rather as two sides of the same coin.

Both SEO and PPC are useful and have their own roles in any complete digital marketing strategy. SEO is a long-term enterprise, while PPC is best used for specific marketing campaigns. Knowing how and when to use each is crucial to the success of any business.

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Filed Under: Content Marketing, PPC ads, SEO, digital marketing, PPC, inbound marketing

Which Paid Advertising Methods Should You Use?

April 25, 2016 by BizTraffic Team

When it comes to advertising online, deciding when and where to start can sometimes be a bit of a headache. With all of the advertising methods that there are, narrowing down which ones are most worth your money can prove to be a bit difficult.

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Filed Under: PPC ads, Adwords, PPC

Adwords Finally Launches Mobile Only Campaigns

March 04, 2015 by BizTraffic Team

Are you having trouble with competitors running up your Cost Per Click or just wish people would call you instead of going to your website to try to find the answer themselves?

Well you are in luck, Google AdWords launched it’s new click to call campaigns last month! But before you go and dispose of your campaigns and start re-configuring all of your settings, you should know you don’t have as much control over the settings of these campaigns.

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Filed Under: PPC ads, mobile marketing, mobile advertising, Adwords, PPC

The Power of Trust in Digital Marketing

December 19, 2014 by BizTraffic Team

One of the biggest factors in digital marketing is trust. If a user does not trust your site your bounce rates will increase and the potential client will not convert on your site. This ultimately affects your PPC conversion rate, as well as your SEO rankings. In this post I will provide you with the top Trust Seals in the industry and will give you insight on why SSL Certificates are so important. 

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Filed Under: SEO, search engine optimization strategies, ecommerce, PPC, Trust seals

When to Use PPC Ads

March 13, 2014 by BizTraffic Team

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking.

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Filed Under: organic search, small business advertising, PPC ads, Adwords, PPC