SEO: The Movie - The Review

July 06, 2017 by BizTraffic Team

 

SEO: The Movie is the movie about the history of SEO that you’ve been searching for. This movie is the brainchild of Ignite Visibility CEO John Lincoln, who decided that the thing we all needed to make our lives complete was a movie about SEO.

Sure this sounds crazy, but it turns out he was right. SEO: The Movie might not be this summer’s blockbuster hit, but for anyone curious about the history of the SEO industry, this is the movie for you.

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Filed Under: organic search, Google, SEO, keyword search, digital marketing

Black & White: The Do’s And (Shady) Don’ts of Local SEO

May 25, 2017 by BizTraffic Team

While it may not always be at the top of your to-do list, search engine optimization is a task that will need your attention from time to time to boost the success of your website. But what is the best way to go about doing SEO?

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Filed Under: Content Marketing, organic search, SEO, local search, inbound marketing

How to Begin the Local Optimization Process for Multi-Family Housing

March 07, 2016 by BizTraffic Team

Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process. 

So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process. 

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Filed Under: search engine rankings, organic search, local listings, local search, search engine optimization strategies, local business, multi-family industry

Preserving Local SEO During the Acquisition of Multi-Family Properties

February 08, 2016 by BizTraffic Team

Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.

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Filed Under: search engine rankings, organic search, local listings, SEO, local search, search engine optimization strategies, local business, multi-family industry

How to Optimize Your Blog Posts for Search [Infographic]

September 16, 2015 by BizTraffic Team

Whether you're a newbie or a veteran blog writer, you know how much time and effort goes into identifying a relevant topic, crafting an attention grabbing headline, writing engaging content, and choosing eye-catching images all for one blog post. 

And often times your blog post takes weeks, months, or even years for your blog post to start driving the traffic you want, and capturing the leads you desire. 

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Filed Under: Content Marketing, Blogging, search engine rankings, organic search, keywords, content, SEO

What Marketer's Need to Know About Google's Panda 4.2 Refresh

July 29, 2015 by BizTraffic Team

If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?

The answer is Google's Panda Update.

Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors. 

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Filed Under: search engine rankings, organic search, content, Google, Quality Content

Defining SEO and SEM: Why It Matters For Your Business

October 03, 2014 by BizTraffic Team

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation.

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Filed Under: organic search, PPC ads, SEO, SEM, online traffic

When to Use PPC Ads

March 13, 2014 by BizTraffic Team

Organic search or pay-per-click (PPC) marketing? That may be the question, but the answer is really a bit of both. Small businesses receive the best benefit from their online marketing strategies by combining the power of both methods to get the desired ranking.

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Filed Under: organic search, small business advertising, PPC ads, Adwords, PPC