Keyword Basics for Your Website's SEO Strategy

March 30, 2015 by BizTraffic Team

When it comes to creating a new website, or beginning your SEO or SEM efforts, it can be a bit overwhelming at first. But any good strategy starts with one very important thing: keywords.

Starting with keywords allows you to determine the best strategies possible to make your online marketing campaigns successful. Its important to master these keyword basics so you can fully tackle your website's SEO.

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Filed Under: keywords, SEO, search engine optimization strategies, keyword search, online traffic, user experience optimization

Defining SEO and SEM: Why It Matters For Your Business

October 03, 2014 by BizTraffic Team

Online marketing often can be a confusing and fast changing space. Acronyms and buzzwords like SEM, Inbound marketing, social marketing, and lots of words that use optimization seem to flock up repeatedly, but oftentimes their real meanings are lost in translation.

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Filed Under: organic search, PPC ads, SEO, SEM, online traffic