Making the Most of Your Cyber Monday Specials

November 14, 2016 by BizTraffic Team

Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.

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Filed Under: social media marketing, online shopping, online marketing, holiday marketing, email marketing

Pinterest Buyable Pins: Driving Sales on Social Media

July 27, 2015 by BizTraffic Team

While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.

According to a study conducted by ComScore:

  • 55% of regular online shoppers prefer to buy online. 
  • 44% prefer to buy on a destkop or laptop computer.
  • 11% prefer to buy on a tablet or smart phone.
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Filed Under: visual marketing, Pinterest, online shopping, retail marketing, online sales, visual social media, online retail

The Growing Effectiveness of Mobile Marketing for the Holidays

December 03, 2014 by BizTraffic Team

If you think I’m a bit obsessed with mobile marketing, you’re right. As we’ve told you before, mobile marketing is consistently one of the five most effective marketing tactics used on Black Friday.

But that’s not the only day you should put mobile marketing to use. A recent survey from Neustar shows 80 percent of local searches on mobile devices convert into purchases.

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Filed Under: online shopping, online sales, mobile marketing, mobile strategy, black friday marketing, black friday,

How to Convert Shoppers Into Buyers

November 26, 2014 by BizTraffic Team

When the perfect opportunity arrives to turn more shoppers into buyers, the pressure is on. And that time is now.

The National Retail Federation predicts a 4.1 percent increase in sales for this holiday season over last year’s holiday sales. Total spending for November and December should hit $616.9 billion, which is more than 19 percent of retailers’ total earnings for the year.

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Filed Under: online shopping, online sales, retail, online retail, conversions

5 Tips to Cut Down On Shopping Cart Abandonment

November 19, 2014 by BizTraffic Team

What’s your online shopping cart abandonment rate? If you had to make a guesstimate, what do you think online cart abandonments cost your business in lost revenues?

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Filed Under: online shopping, online sales, retail, ecommerce, online retail