4 Ways to Ensure Your Content Enables Sales

May 02, 2016 by BizTraffic Team

You've heard it before (and if you haven't you've probably been living under a marketing rock for the past few years): content is a valuable component of your marketing strategy.

But content is more than just a marketing tool. Content marketing is also important for sales. The problem is that 65% of sales reps say they can't find content to send to prospects and 76% of content marketers forget about sales enablement

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Filed Under: Content Marketing, content, Quality Content, content creation, online sales, sales

What is Dynamic Number Insertion and Why Should You Consider It?

December 09, 2015 by BizTraffic Team

With so many ways to leverage technology to improve your company's marketing, it can be overwhelming to determine where exactly you should be investing your marketing dollars for the biggest benefit to your company. But one important way to not just gain insight into your digital marketing efforts, but to discover what activities generate the most inbound call results is Dynamic Number Insertion.

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Filed Under: online sales, dynamic number insertion, call tracking

Why Is Content Marketing Important For Sales?

October 16, 2015 by BizTraffic Team

Although content has been an important and growing part of any marketing strategy for years, it is often still overlooked, especially when it comes to sales. 

The relationship between sales and marketing has long been a complex, and often troubled, one. But in the search for alignment between these two departments, content (and inbound marketing!) can play a key role creating an effective sales and marketing machine. 

To address how content marketing can assist your sales team, it is important to first understand the value of content from a marketing perspective. 

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Filed Under: Content Marketing, online sales, sales

Pinterest Buyable Pins: Driving Sales on Social Media

July 27, 2015 by BizTraffic Team

While many shoppers still prefer to purchase items in a brick and mortar store, there is a significant amount of shoppers who are opting to make purchases online shopping. These shoppers contribute to the success of platforms like Amazon, Ebay, and Etsy.

According to a study conducted by ComScore:

  • 55% of regular online shoppers prefer to buy online. 
  • 44% prefer to buy on a destkop or laptop computer.
  • 11% prefer to buy on a tablet or smart phone.
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Filed Under: visual marketing, Pinterest, online shopping, retail marketing, online sales, visual social media, online retail

The Growing Effectiveness of Mobile Marketing for the Holidays

December 03, 2014 by BizTraffic Team

If you think I’m a bit obsessed with mobile marketing, you’re right. As we’ve told you before, mobile marketing is consistently one of the five most effective marketing tactics used on Black Friday.

But that’s not the only day you should put mobile marketing to use. A recent survey from Neustar shows 80 percent of local searches on mobile devices convert into purchases.

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Filed Under: online shopping, online sales, mobile marketing, mobile strategy, black friday marketing, black friday,

How to Convert Shoppers Into Buyers

November 26, 2014 by BizTraffic Team

When the perfect opportunity arrives to turn more shoppers into buyers, the pressure is on. And that time is now.

The National Retail Federation predicts a 4.1 percent increase in sales for this holiday season over last year’s holiday sales. Total spending for November and December should hit $616.9 billion, which is more than 19 percent of retailers’ total earnings for the year.

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Filed Under: online shopping, online sales, retail, online retail, conversions

5 Tips to Cut Down On Shopping Cart Abandonment

November 19, 2014 by BizTraffic Team

What’s your online shopping cart abandonment rate? If you had to make a guesstimate, what do you think online cart abandonments cost your business in lost revenues?

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Filed Under: online shopping, online sales, retail, ecommerce, online retail

Ecommerce Legal Dos and Don’ts

February 19, 2014 by BizTraffic Team

Earning the moniker “Always-on Commerce,” and named as a key trend for 2014 by eMarketer, U.S. ecommerce sales are predicted to reach $434 billion by 2017.

Online sales may be where your business should be putting its time and effort, but building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits.

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Filed Under: ecommerce laws, online sales, online regulations, retail, ecommerce

3 Ways to Grow Your Online Sales

February 06, 2014 by BizTraffic Team

With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part.

Here are three ways to ensure customers don’t forget you, and will continue to grow your online sales:

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Filed Under: social media marketing, online sales, ecommerce