Review You! How Customer Reviews Impact SEO and Sales

July 13, 2017 by BizTraffic Team

 

Customer Reviews are an essential part of most people’s decision-making process. 90% of customers read reviews before visiting a store or a website, and 72% won’t make a purchase without reading a positive review.

This means that almost all of your customers base their decisions (at least in part) on reviews they read online.

Spending increases by 31% at businesses with positive reviews as well, and an increase in rating of just one star on Yelp leads to a 5%-9% increase in sales.

With good reviews you can drive more traffic to your business, and that traffic will spend more money.

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Filed Under: brand perception, customer engagement, online reviews, SEO, reputation management

Google Lens is Coming! How to Get Your Business 'Lens Ready'

June 13, 2017 by BizTraffic Team

With Google’s announcement about the introduction of their new Lens technology, the information available about your business online is becoming more important than ever.

Google Lens is an augmented reality feature that will work through your smartphone’s camera to provide users with real-time information about your business. 

Combining geotagging with image recognition, Lens will allow users to point their camera at your storefront or sign and Google will provide relevant information about your business.

Reviews, hours, and even reservation information can be displayed. If a user doesn’t like what they see, they won’t even need to slow down as they pass your business by.

Google Lens isn’t due to be released until later this year, so you still have time to get “Lens Ready”. We’ve put together a list of a few things you can do to make sure your business stays in focus.

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Filed Under: Google, online reviews, reputation management, NAP, Directory Listings

Finding Yourself: A Zen Guide to Directory Listings and SEO

May 03, 2017 by BizTraffic Team

The quickest way to lose a customer is to send them to the wrong location or to give them the wrong phone number.

Make sure your customers are given accurate information by providing correct name, address, and phone number (NAP) data in listing directories.

If your NAP info isn’t correct in listing directories then your customers may be given the wrong phone number or be sent to the wrong address, or your location may not get listed in local SEO at all.

Don’t lose your customers! Make sure your NAP info is correct everywhere.

Before you can correct any discrepancies, you need to know that those discrepancies exist. Let’s learn how!

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Filed Under: online reviews, SEO, NAP, Directory Listings, claiming listings

How to Turn Negative Reviews Into a Positive

August 08, 2016 by BizTraffic Team

Of course most businesses want positive reviews, but every now and then it is bound to happen: you receive the dreaded negative online review. Maybe it's on Yelp or Facebook, or perhaps the offended party leaves a review on every single platform they can possibly think of. 

Your initial reaction may be to become defensive. But before you panic, remember that a negative review can actually have a positive impact on your business. And here's a few of the reasons why:

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Filed Under: online reputation, online reviews, rating and review sites, reputation management

How to Handle Online Reviews for Your Multi-Family Property

May 16, 2016 by BizTraffic Team

When it comes to managing online reviews for a multi-family property, managers should be sure to take special precautions. The online reputation of any apartment, townhome, or condo is important as it is usually the first thing that prospective renters will encounter.

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Filed Under: online reviews, multi-family industry

How and When to Respond to Positive Online Reviews

March 25, 2015 by BizTraffic Team

Responding to online reviews of your business can be one of the most daunting tasks you face.  Luckily, there is an abundance of advice on how to handle negative reviews. What’s missing are suggestions for thanking positive reviewers. They took the time to leave feedback and that deserves recognition.  

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Filed Under: online reviews, rating and review sites, Angie's List, reputation management

Yelp: Earning Business Reviews That Count

March 11, 2015 by BizTraffic Team

For small businesses, good reviews are more important now than ever before. In a recent study, 88 percent of buyers said their decision to purchase was influenced by reviews. Yelp is one of the most well-known sources of reviews for businesses and is a good place to start if you don’t have any.

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Filed Under: online reputation, online reviews, rating and review sites, reputation management, Yelp

Do Online Reviews Still Matter?

December 17, 2014 by BizTraffic Team

If you were hoping online review sites like Yelp would go away, I’m afraid that won’t be happening anytime soon. In fact, according to the latest statistics, in the 10 years Yelp has been around, it has accumulated listings from 86,000 businesses and 67 million reviews.

And as far as consumers go, a survey earlier this year found that among U.S. adult Internet users, 79 percent check online reviews at least some of the time before making a purchase. In fact, consumers want even more from their reviews.

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Filed Under: online reputation, online reviews, rating and review sites, Angie's List, reputation management

Small Business and Yelp: Is it Love or Hate?

October 01, 2014 by BizTraffic Team

Have Yelp reviews got you down? Feel like your business gets buried on page 4 of the reviews, or maybe some negative (and unfounded) reviews are getting too much play? Do you think the problem could be because you haven’t purchased any ads on Yelp?

Actually, Yelp has long been accused of manipulating ratings, a charge they’ve continuously denied.

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Filed Under: online reviews, rating and review sites, word-of-mouth, Yelp