3 Online Marketing Trends for 2017

December 08, 2016 by BizTraffic Team


You’re in the thick of holiday promotions now, but after the holiday decorations are put away, then what? Most people haven't even started thinking about it, but the holidays will soon be over and the new year will be upon us. And a new year always means new trends. 

 

Is your team ready? Here's what we predict to be the major trends for 2017.

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Filed Under: online marketing, marketing trends, 2015 trends

Defining Marketing Objectives: Writing Your Marketing Plan for 2017

November 28, 2016 by BizTraffic Team

If you don't write it down, it won't happen.

It may seem silly to spend time writing a marketing plan. The marketing landscape shifts so much, you just adjust your strategy as you go along. So there's really no need to write down marketing objectives, right?

Wrong.

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Filed Under: online marketing, small business marketing, digital marketing

Making the Most of Your Cyber Monday Specials

November 14, 2016 by BizTraffic Team

Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.

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Filed Under: social media marketing, online shopping, online marketing, holiday marketing, email marketing

Facebook Marketing Changes for 2017

November 07, 2016 by BizTraffic Team

Effective Facebook marketing can difficult to define; the product itself is ever-changing. Since the IPO, Facebook grew to one billion active monthly users, purchased WhatsApp and Oculus VR, and even began protecting advertisements from ad-blocking software.Today, the social platform hosts over 1 billion daily users, facilitates 2 billion searches per day, and helps send over 60 billion messages per day. And those stats have drawn advertisers to the social media giant, leading to soaring profits from advertising revenue.

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Filed Under: Facebook, online marketing, social media advertising

5 Marketing Lessons from Superheroes

October 27, 2016 by BizTraffic Team

In an ideal world, every marketing push would succeed. Every customer would respond with joyous praise of your products and services. They would recognize the value you offer, and they would hail your as a superhero (we may have a thing for superheroes). But customers don't always understand us, and not every marketing push becomes a roaring success. Let’s take a moment learn from those masked crimefighters with these 5 lessons.

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Filed Under: branding, online marketing

Is Your Company Missing Out on Sales? 5 Questions to See if Marketing Automation is Right for You

October 12, 2015 by BizTraffic Team

Once upon a time, every social media message was crafted and sent in real time. Blanket email blasts cluttered the inboxes of decision makers everywhere. And scheduling a blog post to publish was a foreign idea.

But now, we have helpful tools to complete all of these tasks for us, often in a much more targeted and strategic way. And we have marketing automation to thank.

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Filed Under: online marketing, social media, digital marketing, email marketing

A New Era Of Digital Marketing: 10 Questions to Ask Your Agency

February 13, 2015 by BizTraffic Team

Girl asking digital marketing questionsWe have entered a new age of digital marketing, where all of the “entrepreneurs” are trying to jump on the money train.

It seems like you see a new marketing agency pop up on a daily basis. On the other side of things you also have old SEO/PPC agencies stuck in the past, who are trying to load sites with backlinks even though they know they are going to get the client penalized by Google. You will also find agency’s that mainly handle PPC, but believe they can build you a better website despite the fact it is not their expertise.

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Filed Under: online marketing, digital marketing

4 Warning Signs of a Bad Online Marketing Company

December 22, 2014 by BizTraffic Team

With the ever changing online world, it can be hard to find an online marketing company with experience and the right tactics to make your website and brand reach its full potential. But there is nothing that can hurt your online image more than choosing the wrong company.

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Filed Under: online marketing, digital marketing

5 Beginner Level Email Marketing Best Practices

October 10, 2014 by BizTraffic Team

There comes a point in every small business when it's time to continue expanding your online marketing techniques. Once you've gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach.

So where do you turn?

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Filed Under: Content Marketing, online marketing, email marketing, email marketing best practices, lead nurturing

The New Google My Business

July 28, 2014 by BizTraffic Team

Google is constantly working to improve the way information is consumed by users, and in turn is looking to create the best possible ways to find the right information when it is needed.

This is a huge benefit to businesses, as local businesses rely heavily on local search and being found in the right place at the right time.

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Filed Under: local listings, SEO, online marketing, local search