With Google’s announcement about the introduction of their new Lens technology, the information available about your business online is becoming more important than ever.
Google Lens is an augmented reality feature that will work through your smartphone’s camera to provide users with real-time information about your business.
Combining geotagging with image recognition, Lens will allow users to point their camera at your storefront or sign and Google will provide relevant information about your business.
Reviews, hours, and even reservation information can be displayed. If a user doesn’t like what they see, they won’t even need to slow down as they pass your business by.
Google Lens isn’t due to be released until later this year, so you still have time to get “Lens Ready”. We’ve put together a list of a few things you can do to make sure your business stays in focus.