How Does Voice Search Affect Your Content Creation Strategy? [Infographic]

March 20, 2017 by BizTraffic Team

Voice search is becoming a more popular way for mobile users to find the things that they need. As more mobile users reach out to services like Siri or Alexa, businesses and marketers need to adapt to serve the needs of their audience.

Voice search represents a fundamental change in the way that people find the people, places, and things that they want. Accordingly, the marketing and advertising content that you create needs to adopt a more conversational tone, particularly making effective use of long-tail keywords.

Is your business taking steps to prepare for the voice search takeover?

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Filed Under: Content Marketing, keywords, content creation, mobile marketing, keyword search, mobile search, voice search

Google Experiments with "Slow to Load" Label in Mobile Search Results

June 15, 2015 by BizTraffic Team

With Google's April mobile update, there is no longer any doubt about the importance of mobile. But Google is (as always) not stopping there.

As mobile users continue to search the web in high volumes, Google is working to improve the mobile search experience with clearly labeled results.

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Filed Under: mobile marketing, mobile strategy, mobile search

What You're Missing Out On Without Mobile Optimization

April 27, 2015 by BizTraffic Team

There has long been evidence that websites not optimized for mobile are losing sales. But with Google's mobile update you can be sure that you are definitely missing out. There is no longer any doubt about that. 

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Filed Under: mobile marketing, mobile strategy, mobile search

Adwords Finally Launches Mobile Only Campaigns

March 04, 2015 by BizTraffic Team

Are you having trouble with competitors running up your Cost Per Click or just wish people would call you instead of going to your website to try to find the answer themselves?

Well you are in luck, Google AdWords launched it’s new click to call campaigns last month! But before you go and dispose of your campaigns and start re-configuring all of your settings, you should know you don’t have as much control over the settings of these campaigns.

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Filed Under: PPC ads, mobile marketing, mobile advertising, Adwords, PPC

Why Now is the Time to Get Mobile-Friendly

January 02, 2015 by BizTraffic Team

Mobile search is more important than ever as Google rolls out its new “mobile-friendly” tags that appear next to websites that meet certain mobile criteria. These tags appear when a user searches using Google on a mobile device.

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Filed Under: small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

The Growing Effectiveness of Mobile Marketing for the Holidays

December 03, 2014 by BizTraffic Team

If you think I’m a bit obsessed with mobile marketing, you’re right. As we’ve told you before, mobile marketing is consistently one of the five most effective marketing tactics used on Black Friday.

But that’s not the only day you should put mobile marketing to use. A recent survey from Neustar shows 80 percent of local searches on mobile devices convert into purchases.

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Filed Under: online shopping, online sales, mobile marketing, mobile strategy, black friday marketing, black friday,

Wearable Tech: Marketing Trend For 2015?

November 10, 2014 by BizTraffic Team

As many businesses continue to grapple with upping their mobile marketing game, another player has stepped into the technological fray: wearable tech. While smart glasses, watches and wristbands haven't taken off yet, some research suggests more people will start putting them on--and that means harnessing new opportunities to reach users.
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Filed Under: BizBlog, mobile marketing, technology, trends for 2015, wearable tech

Fine Tuning Your Mobile Marketing Strategy

November 03, 2014 by BizTraffic Team

Statistics abound across the internet that make it obvious mobile marketing is in. A Google study says 77 percent of mobile searches happen in a place like work or home that’s likely to have a desktop computer. Because the searches never stop, your mobile campaign is crucial to bringing in business on every device.

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Filed Under: BizBlog, small business marketing. mobile marketing, mobile marketing, mobile strategy, mobile search

The 4 Scariest Online Presence Mistakes Companies Make

October 31, 2014 by BizTraffic Team

In 2014 it is mind boggling how many companies still make certain online presence mistakes. You would think they'd know better by now, but they don't.

It only seems fitting that in honor of Halloween, we compiled 4 of the scariest mistakes that companies somehow still make when it comes to their internet presence.

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Filed Under: BizBlog, Content Marketing, Blogging, business mistakes, mobile marketing, website design, link building

Is it Time to Buy Mobile Ads?

June 05, 2014 by BizTraffic Team

If you own a business that manufactures or sells computer products or consumer electronics, it’s expected your industry will spend $3.8 billion this year on mobile ads, according to a new eMarketer report and that will increase to $6.01 billion by 2018.

As consumers spend more and more time on their smartphones and tablets, advertisers need to go where consumers are—and that means more mobile spending.

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Filed Under: mobile marketing, mobile advertising, smartphones