Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.
Are you having trouble with competitors running up your Cost Per Click or just wish people would call you instead of going to your website to try to find the answer themselves?
Well you are in luck, Google AdWords launched it’s new click to call campaigns last month! But before you go and dispose of your campaigns and start re-configuring all of your settings, you should know you don’t have as much control over the settings of these campaigns.
If you own a business that manufactures or sells computer products or consumer electronics, it’s expected your industry will spend $3.8 billion this year on mobile ads, according to a new eMarketer report and that will increase to $6.01 billion by 2018.
As consumers spend more and more time on their smartphones and tablets, advertisers need to go where consumers are—and that means more mobile spending.