The 10 Best Ways to Rank Higher With Local SEO

June 08, 2017 by BizTraffic Team

 

Local SEO can be tricky for businesses with multiple locations. Knowing how to get each location to rank on local searches can drive a lot of traffic to your business and give a boost to your overall SEO efforts.

There are two basic steps to this process, listing each location separately in directories and creating individual pages for each location on your website.

In each case, making sure your business name, address, and phone number (NAP) info is correct is crucial to local SEO rankings.

We’ve put together some best practices to get the most from your business’s directory listings and location pages.

Local SEO Directory Listings

In order for each of your business’s locations to show up in local search engine results, they’re going to need to be listed individually.

When someone searches for a business in a specific location or for a nearby business, search engines use NAP info provided by directory listings to supply this information.

If one of your locations is at or near the area but doesn’t have its own listing, it won’t show up in a search. To avoid this, list each location separately.

Here’s a list of the top 100 directories. We recommend you concentrate on the top 50 directories - that should be enough for search engines to draw good data.

NAP Info

For each location’s listings, the NAP info will need to be identical to avoid confusing your customers and search engines. Here are a few guidelines to follow when listing these businesses:

1. Make sure that the business name is exactly the same in each listing. If the name is even slightly different, search engines will assume that each version is an independent business and any SEO juice will be lost.

 

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Filed Under: local listings, SEO, local business, NAP, Directory Listings

What NAP Listings Mean for Your Business

April 28, 2017 by BizTraffic Team


If you want to drive traffic to your business, you need to give your customers good directions. This is what NAP (name, address, and phone number) information is all about.

Your customers need accurate contact information about your business in order to find you, and the NAP info provided in listing directories is where search engines get that information.

Search engines like Google, Yahoo, and Bing pull information about your business from directories. Your business’s NAP information needs to be correct in these directories before the search engines can get it right.

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Filed Under: Business listings, local listings, SEO, NAP, Directory Listings

How Local SEO Can Be Like Changing Your Legal Name

July 21, 2016 by BizTraffic Team

I recently got married, and by recently I mean almost a year and a half ago. After some discussion with my husband and some personal contemplation, I decided to change my last name to be the same as my husband's.

Now, over a year later, I am still finding my maiden name in places it simply shouldn't be. 

And this experience is often very similar to dealing with your business's local SEO presence. You submit your data to the top directories, and you still continue to find mistakes or areas that need improvement weeks, months, and possibly even years later. 

This lead me to consider all the ways that changing your legal name and implementing local SEO are similar. And here's what I've come up with:

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Filed Under: local listings, SEO, local search

7 Steps for Building Powerful Local Search for Your Business

June 13, 2016 by BizTraffic Team

Local search is a powerful piece of your digital marketing strategy for your local business. More and more consumers are beginning their search for local products or services by searching online. And the stats show exactly why this is a smart move: 

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Filed Under: local listings, local search, local business

Dealing With Duplicates: Google and Bing Local Listings

May 26, 2016 by BizTraffic Team

When conducting a review of your business's online presence, you might find that your business has multiple listings on Google+ or Bing Places.

At first this might seem like a good thing - more listings means more SEO juice and a greater chance of being seen, right?

Unfortunately, that isn’t how it works. Having multiple listings is bad for SEO, bad for your customers, and bad for your business.

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Filed Under: Business listings, local listings, Google, local search, local business, Bing

How to Begin the Local Optimization Process for Multi-Family Housing

March 07, 2016 by BizTraffic Team

Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process. 

So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process. 

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Filed Under: search engine rankings, organic search, local listings, local search, search engine optimization strategies, local business, multi-family industry

Google Trusted Verifiers: The Local Listing Solution

February 22, 2016 by BizTraffic Team

The process of getting a local business on the map through online listings can be an intimidating task, so many local businesses simply ignore it all together. However, this important SEO step cannot be ignored if local business want to drive customers to their location. With the implementation of Google’s new Trusted Verifier program, the time and effort this process takes is cut into less than half the time!

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Filed Under: local listings, Google, local search, local business

Preserving Local SEO During the Acquisition of Multi-Family Properties

February 08, 2016 by BizTraffic Team

Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.

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Filed Under: search engine rankings, organic search, local listings, SEO, local search, search engine optimization strategies, local business, multi-family industry

Do Call Tracking Numbers Hurt Local Search Rankings?

January 06, 2016 by BizTraffic Team

If you know anything about local listings, you know that the most important information your listings include is name, address, and phone number, otherwise known as NAP. In fact, mismatched NAP is considered as the 3rd largest negative search engine ranking factor for Google. 

This means that complete accuracy when it comes to your business's name, address, and phone number is of the utmost importance when creating and maintaining local listings that will actually get found. 

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Filed Under: local listings, local search, local business, call tracking, inbound phone calls

Google My Business Update: Boost Your Business with Better Photos

October 05, 2015 by BizTraffic Team

A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.

And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one. 

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Filed Under: visual marketing, images, local listings, Google, local search, visual social media