The 10 Best Ways to Rank Higher With Local SEO

June 08, 2017 by BizTraffic Team

 

Local SEO can be tricky for businesses with multiple locations. Knowing how to get each location to rank on local searches can drive a lot of traffic to your business and give a boost to your overall SEO efforts.

There are two basic steps to this process, listing each location separately in directories and creating individual pages for each location on your website.

In each case, making sure your business name, address, and phone number (NAP) info is correct is crucial to local SEO rankings.

We’ve put together some best practices to get the most from your business’s directory listings and location pages.

Local SEO Directory Listings

In order for each of your business’s locations to show up in local search engine results, they’re going to need to be listed individually.

When someone searches for a business in a specific location or for a nearby business, search engines use NAP info provided by directory listings to supply this information.

If one of your locations is at or near the area but doesn’t have its own listing, it won’t show up in a search. To avoid this, list each location separately.

Here’s a list of the top 100 directories. We recommend you concentrate on the top 50 directories - that should be enough for search engines to draw good data.

NAP Info

For each location’s listings, the NAP info will need to be identical to avoid confusing your customers and search engines. Here are a few guidelines to follow when listing these businesses:

1. Make sure that the business name is exactly the same in each listing. If the name is even slightly different, search engines will assume that each version is an independent business and any SEO juice will be lost.

 

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Filed Under: local listings, SEO, local business, NAP, Directory Listings

Twitter Might Be Dying (and Sooner Than You Think)

February 23, 2017 by BizTraffic Team


2016 was a poor year for Twitter.
From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one. 

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Filed Under: content, Twitter, SEO, business mistakes, social media, local business, business opportunities

A Beginner’s Guide to Schema Markup Code (for Local Optimization)

December 07, 2016 by BizTraffic Team

Even if you don’t manage your own search engine optimization efforts, a cursory knowledge of Schema.org markup code (and some best practices for feeding data to search engines) can help you to streamline your local SEO efforts or better communicate with your SEO provider.

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Filed Under: SEO, local search, local business, schema

7 Steps for Building Powerful Local Search for Your Business

June 13, 2016 by BizTraffic Team

Local search is a powerful piece of your digital marketing strategy for your local business. More and more consumers are beginning their search for local products or services by searching online. And the stats show exactly why this is a smart move: 

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Filed Under: local listings, local search, local business

Dealing With Duplicates: Google and Bing Local Listings

May 26, 2016 by BizTraffic Team

When conducting a review of your business's online presence, you might find that your business has multiple listings on Google+ or Bing Places.

At first this might seem like a good thing - more listings means more SEO juice and a greater chance of being seen, right?

Unfortunately, that isn’t how it works. Having multiple listings is bad for SEO, bad for your customers, and bad for your business.

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Filed Under: Business listings, local listings, Google, local search, local business, Bing

How Community Involvement is a Great Marketing Opportunity

May 09, 2016 by BizTraffic Team

 

Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events.

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Filed Under: small business marketing, local business, brand marketing

11 Ways to Get Noticed in Your Local Market Outside of Local Search

March 24, 2016 by BizTraffic Team

Finding ways to increase your marketing efforts past your local search optimization can seem impossible. The good news is, marketing has existed long before local SEO, so there are plenty of options out there for ways to gain some additional attention in your local market. By following these tips, bringing in more leads to your storefront will be a breeze.

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Filed Under: SEO, local search, local business

How to Begin the Local Optimization Process for Multi-Family Housing

March 07, 2016 by BizTraffic Team

Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process. 

So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process. 

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Filed Under: search engine rankings, organic search, local listings, local search, search engine optimization strategies, local business, multi-family industry

Google Trusted Verifiers: The Local Listing Solution

February 22, 2016 by BizTraffic Team

The process of getting a local business on the map through online listings can be an intimidating task, so many local businesses simply ignore it all together. However, this important SEO step cannot be ignored if local business want to drive customers to their location. With the implementation of Google’s new Trusted Verifier program, the time and effort this process takes is cut into less than half the time!

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Filed Under: local listings, Google, local search, local business

Preserving Local SEO During the Acquisition of Multi-Family Properties

February 08, 2016 by BizTraffic Team

Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.

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Filed Under: search engine rankings, organic search, local listings, SEO, local search, search engine optimization strategies, local business, multi-family industry