2016 was a poor year for Twitter. From losing several high-ranking executives (including their CTO!) to their plummeting stock performance, this bird might not be singing forever. While we don't recommend marketers and businesses leave Twitter quite yet (the website boasted over 1.3 billion accounts created by the end of 2016 and traffic regularly increases as things in the world get a little bit crazier), it's a good idea to recognize a sinking ship when you see one.
Even if you don’t manage your own search engine optimization efforts, a cursory knowledge of Schema.org markup code (and some best practices for feeding data to search engines) can help you to streamline your local SEO efforts or better communicate with your SEO provider.
Local search is a powerful piece of your digital marketing strategy for your local business. More and more consumers are beginning their search for local products or services by searching online. And the stats show exactly why this is a smart move:
Duplicate listings are a common issue for small, local businesses. Data sources will occasionally have incorrect, outdated, or misleading information for a specific business which can and will be scraped by a data aggregator and transmitted throughout the local search ecosystem.
This data corruption is tedious to repair and can result in lost traffic for your business. Mismatched information or mutliple listings are both consider negative ranking factors when it comes to search engine results, so it is imperative that companies correct the data as quickly and efficiently as possible.
Sometimes finding ways to market your small business can be a bit hard. Being in the right place at the right time is one of the best ways to bring attention to your business. If you’re a local small business, one of the best marketing opportunities would be to get involved in community events.
Finding ways to increase your marketing efforts past your local search optimization can seem impossible. The good news is, marketing has existed long before local SEO, so there are plenty of options out there for ways to gain some additional attention in your local market. By following these tips, bringing in more leads to your storefront will be a breeze.
Local optimization is an extremely important, but often overwhelming, aspect of search engine optimization. For multi-location businesses, keeping all data accurate and up-to-date can feel like a never ending process.
So how do you ensure that your data is accurate without spending your entire life scouring the internet for listings and updating them constantly? We've put together a few of the most important first steps for getting the ball rolling when it comes to your multi-family local optimization process.
The process of getting a local business on the map through online listings can be an intimidating task, so many local businesses simply ignore it all together. However, this important SEO step cannot be ignored if local business want to drive customers to their location. With the implementation of Google’s new Trusted Verifier program, the time and effort this process takes is cut into less than half the time!
Acquiring new multi-family properties is an exciting time for your business. Whether it is simply one new location, or several, your company's growth requires careful negotiation and planning in order to gain the best return on your investment.
If you know anything about local listings, you know that the most important information your listings include is name, address, and phone number, otherwise known as NAP. In fact, mismatched NAP is considered as the 3rd largest negative search engine ranking factor for Google.
This means that complete accuracy when it comes to your business's name, address, and phone number is of the utmost importance when creating and maintaining local listings that will actually get found.