Fix It or Forget It? The Best Ways to Handle 404 Errors

July 11, 2017 by BizTraffic Team

The internet has at least 4.46 billion indexed pages currently active (this is most likely a gross underestimate). Millions of new pages are published every day, and millions of old pages are removed.

So what happens to the URL when a page is removed?

When a page is removed from a server, any links to that page usually become 404 errors (this is the default response for most servers).

There are many good reasons to make sure 404 errors are fixed, but what might surprise you is that there are also good reasons to let some remain.

We’re here to help you understand the best ways to handle a 404 error and whether you should fix it or forget it.

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Filed Under: SEO, user experience optimization, landing pages, user experience, 404 Errors

It's the Buyer’s Journey, not the Destination

May 02, 2017 by BizTraffic Team

Whatever product or service your company provides, it should solve a problem for your customers. Problem solving is the basis for all consumer interactions.

Sometimes the problem can be minor, even trivial - “I’m thirsty and tired!” Three guys from Seattle came up with a solution to this problem, and in 2015 they made almost 3 billion dollars solving it.

You might be using their solution right now, but even if you’re not you certainly know its name - Starbucks.

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Filed Under: content, Quality Content, landing pages, Buyer's Journey, attribution

Local Landing Pages for Small Businesses

April 29, 2015 by BizTraffic Team

Location landing pages are an important part of a website for any business looking to rank in local searches. These pages have the ability to give your business a hyper-local presence without necessarily needing a physical location. Being visible in more markets will increase brand awareness. Additionally, loading them with content tailored for your target areas will attract local customer attention.

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Filed Under: content creation, local search, landing pages