It's the Buyer’s Journey, not the Destination

May 02, 2017 by BizTraffic Team

Whatever product or service your company provides, it should solve a problem for your customers. Problem solving is the basis for all consumer interactions.

Sometimes the problem can be minor, even trivial - “I’m thirsty and tired!” Three guys from Seattle came up with a solution to this problem, and in 2015 they made almost 3 billion dollars solving it.

You might be using their solution right now, but even if you’re not you certainly know its name - Starbucks.

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Filed Under: content, Quality Content, landing pages, Buyer's Journey, attribution

Local Landing Pages for Small Businesses

April 29, 2015 by BizTraffic Team

Location landing pages are an important part of a website for any business looking to rank in local searches. These pages have the ability to give your business a hyper-local presence without necessarily needing a physical location. Being visible in more markets will increase brand awareness. Additionally, loading them with content tailored for your target areas will attract local customer attention.

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Filed Under: content creation, local search, landing pages