7 PPC Statistics Your Business Needs to Know

September 14, 2017 by BizTraffic Team

If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

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Filed Under: brand building, PPC ads, keyword search, digital marketing, brand marketing, Google AdWords

AdWords Campaign Settings: 4 Ways to Make Every Click Count

September 12, 2017 by BizTraffic Team

When it comes to PPC, you want to get the most for your marketing dollar. Once you’ve got your ad copy written, your landing pages optimized, and your bids perfected, there’s still more you can do to make each ad campaign count.

We’ve put together a list of 4 things you can do to maximize your ROI, convert more visitors to leads and customers, and make every click count for your PPC AdWords campaigns.

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Filed Under: PPC ads, digital marketing, Google AdWords