Have you ever been scrolling through an article on your mobile phone when, suddenly, some kind of pop-up appears that takes up the majority of your screen? That’s called an interstitial advertisement (or just “interstitial,” for short). Interstitials are ads that appear in between two content pages and, until recently, were a much-maligned (but highly effective!) form of interruptive advertising.
We previously covered an overview of referral spam (or ghost referrals) in Google Analytics (GA), which are referrals that can muck up your webtraffic metrics, monitoring, and analysis by generating fake visitor data for your website. Spammers accomplish this by using spam bots to get your Google Analytics tracking ID (e.g. UA-) from your website’s source code. Next, the nefarious spammers send “visitor” information directly to Analytics (bypassing your website).
Since its launch in 2005 after Google’s acquisition of Urchin, Google Analytics (or GA) has cemented itself as a fantastic and (most importantly) free tool that can be used to retrieve and report upon website traffic data. As the predominant web analytics tool, GA provides webmasters with some highly useful instruments to track online campaigns and conversion rates, perform website optimization, and even generate e-commerce reporting. Unfortunately, the accuracy of all of that robust data analysis that GA provides can be easily damaged by referral spam.
Duplicate listings are a common issue for small, local businesses. Data sources will occasionally have incorrect, outdated, or misleading information for a specific business which can and will be scraped by a data aggregator and transmitted throughout the local search ecosystem.
This data corruption is tedious to repair and can result in lost traffic for your business. Mismatched information or mutliple listings are both consider negative ranking factors when it comes to search engine results, so it is imperative that companies correct the data as quickly and efficiently as possible.
The process of getting a local business on the map through online listings can be an intimidating task, so many local businesses simply ignore it all together. However, this important SEO step cannot be ignored if local business want to drive customers to their location. With the implementation of Google’s new Trusted Verifier program, the time and effort this process takes is cut into less than half the time!
A pictures worth a thousand words, or so the saying goes. Visual content has long been a powerful factor in any digital marketing strategy. The right images have the potential to catch the eye of your customers, and really elevate your marketing to the next level.
And with Google My Business's recent update, highlighting images that set your business apart just got a little easier. But before you can add pictures to your Google listing, you must first create one.
If you are new to the digital marketing world, have you ever stopped to wonder why there is such a heavy focus on quality content in the industry?
The answer is Google's Panda Update.
Panda was first introduced by Google in 2011. The search filter rewards and punishes websites based on content quality. At the time it was first rolled out, the algorithm was geared towards attacking content farms that were being used to manipulate Google rankings. Unfortunately, this first version of Panda also hurt many small businesses in favor of their larger competitors.
In the past we have emphasized the importance of setting up a Google+ page for your business. The first major decision you will be faced with is choosing the type of page to create. The list has changed several times in the past and will probably continue to do so in the future, but what you will see today is a choice between local business and brand.
Recently, Google announced its new feature: Inbox by Gmail. This is the new email application that Google is describing as having been created based on what they have learned from Gmail. It is not meant to replace Gmail, but instead provide an alternative for users.
Currently Inbox is invite only, but in time that will change. So what is Inbox, and why is it important? And does this new feature bode any changes for your online marketing strategy?
“If you don’t have something nice to say, don’t say anything at all.”
Wasn’t that one of the first good manners rules you were taught as a child? The same could be said for branding on social media, and the good news is your customers may agree.