Is Your Company Missing Out on Sales? 5 Questions to See if Marketing Automation is Right for You

October 12, 2015 by BizTraffic Team

Once upon a time, every social media message was crafted and sent in real time. Blanket email blasts cluttered the inboxes of decision makers everywhere. And scheduling a blog post to publish was a foreign idea.

But now, we have helpful tools to complete all of these tasks for us, often in a much more targeted and strategic way. And we have marketing automation to thank.

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Filed Under: online marketing, social media, digital marketing, email marketing

Email Marketing Automation: Fanning the Flame of Prospect Interest

June 15, 2015 by BizTraffic Team

Whenever a website visitor reads a few blog posts, downloads an offer, or signs up for your email marketing newsletter, a spark of interest is instantly seen in your conversion metrics. For marketers and small business owners alike, seeing that visitor become a lead (and start the road to becoming a customer) is a nice win.

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Filed Under: email marketing, email marketing best practices, lead nurturing

How to Win at Email Marketing: Recycling Content for Max ROI

May 08, 2015 by BizTraffic Team

Here’s a riddle for you: How do you create effective marketing emails on top of creating content for blogs, downloadable offers, and/or social media?

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Filed Under: Content Marketing, content creation, email marketing, email marketing best practices

How To Become Your Lead's Most Anticipated Email

February 02, 2015 by BizTraffic Team

Customer anticipating marketing emailsDo you have that one email you look forward to receiving from a company? Whether it be an RSS feed of blogs with topics that arrest your interest, or marketing emails updating you on the latest deal to your favorite store, emails can be a powerful tool when done correctly.

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Filed Under: email subject lines, email marketing, email marketing best practices, lead nurturing

Quick Fixes for Your Email Subject Lines

January 30, 2015 by BizTraffic Team

Woman reading email subject linesAfter you’ve written a masterpiece of a marketing email, you need to move on to the next task on a to-do list that seemingly never ends. And making the most of your email subject line seems like yet another time-sink.

But it doesn’t have to be!

You can boost your open rates and have time for a coffee break by including a few quick fixes in your subject line.

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Filed Under: email subject lines, email marketing, email marketing best practices

3 Reasons Email Marketing is Your New Best Friend

December 26, 2014 by BizTraffic Team

Small business owners are always looking for the next big thing to up their marketing game, especially if you're just starting out. If that's you, I've got two words: email marketing!

Before you roll your eyes at a seemingly old technique, allow me to explain why this should be the next logical step in your strategy--and why it'll grow on you fast.

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Filed Under: email marketing, email marketing best practices

What Does Inbox by Gmail Mean For Businesses?

November 28, 2014 by BizTraffic Team

Recently, Google announced its new feature: Inbox by Gmail. This is the new email application that Google is describing as having been created based on what they have learned from Gmail. It is not meant to replace Gmail, but instead provide an alternative for users. 

Currently Inbox is invite only, but in time that will change. So what is Inbox, and why is it important? And does this new feature bode any changes for your online marketing strategy?

 

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Filed Under: Business listings, Google, email marketing

Creating Content for Email Marketing with Limited Time and Resources

November 14, 2014 by BizTraffic Team

When it comes to email marketing for a small business, a lot of times it just ends up on a back burner. Seriously, so many small businesses already have enough of a struggle creating blog posts on a regular basis and posting to social media consistently, that creating content for email marketing just seems like another complete time and resource drain that may or may not ultimately assist your business in gaining the leads you actually want. 

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Filed Under: Content Marketing, Quality Content, content creation, email marketing, email marketing best practices

Make Your Marketing Emails Stand Out this Holiday Season

October 15, 2014 by BizTraffic Team

With the hundreds and sometimes thousands of emails your customers will receive in the next few months, it’s likely your marketing emails will get deleted before they’re even opened.

In fact, the average retailer will send out 22 promotional emails in the month of November alone. How will you make sure your email marketing campaign works this holiday season?

Here are a few tips to help get your business’s emails noticed:

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Filed Under: holiday marketing, email marketing, email marketing best practices, black friday marketing, black friday,

5 Beginner Level Email Marketing Best Practices

October 10, 2014 by BizTraffic Team

There comes a point in every small business when it's time to continue expanding your online marketing techniques. Once you've gotten into the habit of publishing blog posts consistently, and keeping up with the social media platforms of your choice, its time to branch out your online reach.

So where do you turn?

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Filed Under: Content Marketing, online marketing, email marketing, email marketing best practices, lead nurturing