5 Steps to Optimize Your Holiday Email Marketing In 2018

January 10, 2018 by BizTraffic Team

2018 is here! The holidays are have come and gone, which means that your business just finished competing with a deluge of holiday marketing emails from every other business out there.

As you take stock of your business' 2017 holiday email marketing open and click-through rates, consider what you can improve on in the new year. With almost 50% of all holiday shopping taking place online, your business cannot afford to send out subpar emails!

Check out these 5 essential tips from our marketing experts to making a stronger effort in 2018:

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Filed Under: holiday marketing, email marketing, email marketing best practices, digital marketing campaign

Nobody Wants To Read Your Email Marketing

November 30, 2017 by BizTraffic Team


The average open rate for business' mailing lists is around 17%. That means that, on average, 83% of email marketing goes unopened! Why are open and click-through rates so low?

Let's face it, writing compelling emails can be tough. You're usually sending something out just for the sake of keeping up appearances or to announce your new product or service that came out last week (too little, too late!). Meanwhile, your audience probably receives 10 other nearly identical emails each day. Do you think they're going to take the time to open any of those, let alone yours? 

Don't worry, though, we've got you covered. Listed here are some of the biggest issues that we see with email marketing campaigns. We've got some fool-proof suggestions for building out your next email!

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Filed Under: Content Marketing, content creation, Content writing, email marketing

4 Easy Ways to Build Your Email Subscribers List

June 21, 2017 by BizTraffic Team

When it comes to getting visitors to sign up for your email list it’s not always what you ask, sometimes it’s how you ask it. When and where you place your CTAs can have a huge impact on lead generation.

We’ve put together a list of 4 easy ways to build your email subscriber's list without raising your bounce rate or killing your user experience.

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Filed Under: email marketing, email marketing best practices, Call-to-action, user experience, pop-ups

Segmenting: Make the Most of Marketing Emails

December 09, 2016 by BizTraffic Team

Of all the tools marketers have at their disposal, marketing emails are among the most effective, especially if you use them to their fullest potential. So how do you do that?

Well, you probably know that making attention-grabbing calls-to-action give your emails a purpose. After all, you've got to give your recipients something to do and offer them value, whether that's reading your top blog posts or using a coupon you've sent along.

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Filed Under: email marketing

Making the Most of Your Cyber Monday Specials

November 14, 2016 by BizTraffic Team

Cyber Monday is the single largest online shopping day of the year. In 2013 consumers spent 1.735 billion, up approximately 18 percent from 2012. That's a large increase, and as a business owner you should see this as a prime opportunity for your business to make a profit.

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Filed Under: social media marketing, online shopping, online marketing, holiday marketing, email marketing

A Guide to Creating an Inbound Marketing Campaign From Scratch

August 22, 2016 by BizTraffic Team

If you haven't created in inbound marketing campaign, it is time to get comfortable with it. And even if you have, having a quick, simple guide can make it easier to create campaigns with more frequency and less stress. 

The reason?

Inbound is a powerful marketing method that you want to be sure your business is taking full advantage of. Don't believe me? Check out the stats:

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Filed Under: Content Marketing, web marketing, email marketing, inbound marketing

How to Choose Email Marketing Software For Your Needs

August 15, 2016 by BizTraffic Team

Email marketing is an absolute necessity when it comes to your marketing strategy. But choosing the right software to support your efforts can feel like a huge commitment, so you want to be sure to get it right. 

Ultimately, choosing the email marketing software that will work for your business means really understanding what each platform has to offer, and which one provides you with all of the elements that are absolutely essential for your particular needs.

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Filed Under: email marketing, lead nurturing

How to Use Digital Marketing to Support Your In-Person Event

July 07, 2016 by BizTraffic Team

When it comes to hosting an in-person event, whether it is a conference, a lunch and learn, a sponsorship, or whatever makes the most sense for your business, leveraging your digital marketing is a powerful way to generate interest in your event, drive attendance, and even create awareness and connection during the event. 

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Filed Under: Blogging, social media, digital marketing, email marketing, Call-to-action

Benefits of Holistic Marketing: Content, Social, Email, TOGETHER!

June 16, 2016 by BizTraffic Team

Marketing online can be a very overwhelming task to undertake, as there are so many moving pieces of the puzzle that seemingly need to come together to create a coherent marketing picture. So while it may seem like a good idea to have a variety of campaigns that focus on the different online marketing initiatives your company may have, this is not always the best solution.

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Filed Under: content, web marketing, social media, email marketing

Guide to Building the Perfect Email Template [Infographic]

March 21, 2016 by BizTraffic Team

Why it is important to optimize an email?

According to communications expert and author, Danny Rubin, how you shape your email is just as important as the email content itself. And with his success rate of 96% email responses, or 23 replies out of 24 people, he would know!

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Filed Under: email marketing, email marketing best practices