The Power of Trust in Digital Marketing

December 19, 2014 by BizTraffic Team

One of the biggest factors in digital marketing is trust. If a user does not trust your site your bounce rates will increase and the potential client will not convert on your site. This ultimately affects your PPC conversion rate, as well as your SEO rankings. In this post I will provide you with the top Trust Seals in the industry and will give you insight on why SSL Certificates are so important. 

[Read more...]

Filed Under: SEO, search engine optimization strategies, ecommerce, PPC, Trust seals

5 Tips to Cut Down On Shopping Cart Abandonment

November 19, 2014 by BizTraffic Team

What’s your online shopping cart abandonment rate? If you had to make a guesstimate, what do you think online cart abandonments cost your business in lost revenues?

[Read more...]

Filed Under: online shopping, online sales, retail, ecommerce, online retail

Ecommerce Legal Dos and Don’ts

February 19, 2014 by BizTraffic Team

Earning the moniker “Always-on Commerce,” and named as a key trend for 2014 by eMarketer, U.S. ecommerce sales are predicted to reach $434 billion by 2017.

Online sales may be where your business should be putting its time and effort, but building an ecommerce website without first making sure you’re following ecommerce laws could land you in hot water with the FTC and put your business in danger of lawsuits.

[Read more...]

Filed Under: ecommerce laws, online sales, online regulations, retail, ecommerce

3 Ways to Grow Your Online Sales

February 06, 2014 by BizTraffic Team

With U.S. retail online sales predicted to grow to $434 billion by 2017 and 25 percent of those sales expected to come from mobile devices, things look good for a prosperous year for your ecommerce site. But customers won’t keep returning to your site without smart follow-up on your part.

Here are three ways to ensure customers don’t forget you, and will continue to grow your online sales:

[Read more...]

Filed Under: social media marketing, online sales, ecommerce