Inbound calls represent some of the best conversion opportunities for your business. For most businesses a phone call usually signals someone who is further along in the buyer's journey, and closer to making a final decision. This means that your inbound calls can make or break a buyer's decision.
In fact, inbound phone calls have 30-50% conversion rates, compared to 1-2% for clicks. So while you should optimize your website to promote inbound phone calls, you also need to ensure that you and your team are making the most of those inbound calls once they go through.
With so many ways to leverage technology to improve your company's marketing, it can be overwhelming to determine where exactly you should be investing your marketing dollars for the biggest benefit to your company. But one important way to not just gain insight into your digital marketing efforts, but to discover what activities generate the most inbound call results is Dynamic Number Insertion.