A Guide to Inbound Calls, Outbound Calls, and Call Tracking

June 27, 2017 by BizTraffic Team

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Filed Under: dynamic number insertion, call tracking, inbound phone calls, call recording, Directory Listings

3 Ways to Improve Your Inbound Calls

February 29, 2016 by BizTraffic Team

Inbound calls represent some of the best conversion opportunities for your business. For most businesses a phone call usually signals someone who is further along in the buyer's journey, and closer to making a final decision. This means that your inbound calls can make or break a buyer's decision. 

In fact, inbound phone calls have 30-50% conversion rates, compared to 1-2% for clicks. So while you should optimize your website to promote inbound phone calls, you also need to ensure that you and your team are making the most of those inbound calls once they go through. 

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Filed Under: smartphones, dynamic number insertion, call tracking, inbound phone calls

What is Dynamic Number Insertion and Why Should You Consider It?

December 09, 2015 by BizTraffic Team

With so many ways to leverage technology to improve your company's marketing, it can be overwhelming to determine where exactly you should be investing your marketing dollars for the biggest benefit to your company. But one important way to not just gain insight into your digital marketing efforts, but to discover what activities generate the most inbound call results is Dynamic Number Insertion.

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Filed Under: online sales, dynamic number insertion, call tracking